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Essentials of Tourism

Essentials of Tourism

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Essentials of Tourism offers a concise and student-friendly introduction to the field of tourism. Written in a lively and engaging style, the book boasts an extensive range of case studies from around the world, and provides you with a coherent and consistent text, blending tourism principles and theory with practice. Each chapter features three case studies which illustrate contemporary practice in the leisure and tourism industry. Examples are drawn from a wide variety of destinations from around the globe, giving this text a truly international approach. The book is the essential companion for undergraduate students studying Tourism and Tourism Management. It is accompanied by a companion website packed with extra resources for both students and lecturers, including multiple choice questions, PowerPoint slides and links to further reading.

Section 1 Tourism Essentials: An Introduction Chapter 1 Tourism Essentials Section 2 Destination Essentials Chapter 2 The Destination Chapter 3 The Economic Consequences of Tourism Chapter 4 The Environmental Consequences of Tourism Chapter 5 The Social and Cultural Consequences of Tourism Chapter 6 Sustainable Tourism Section 3 Tourism Sector Essentials Chapter 7 Attractions Chapter 8 Hospitality Chapter 9 Intermediaries Chapter 10 Transport Chapter 11 Government and Tourism Section 4 Tourism Demand and Marketing Essentials Chapter 12 Demand Chapter 13 Tourism Marketing Section 5 Tourism Futures: The Essentials Chapter 14 Tourism Futures

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