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Entrepreneurship And Small Business Management In The Hospitality Industry

Entrepreneurship And Small Business Management In The Hospitality Industry

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  • ISBN:9780750684484
  • Editorial: Elsevier Science Publishers
  • Fecha de la edición:
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  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:304
  • Idiomas:Ingles,Inglés

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Divided into four sections, "Entrepreneurship and Small Business Management in the Hospitality Industry" takes an intuitive step by step progression through each stage of the entrepreneurial process: Context, theoretical perspectives and definitions; the entrepreneur and their environment.What are the characteristics of an entrepreneur? Concept to reality: the feasibility study, analyzing the competition, sourcing funding and selecting partners, especially in a family business; the business plan: the structure and content of the business plan, through to detailed distribution, marketing and human resource planning including cultural differences and considerations; growth and the future: venture capital, e-strategies, new markets and exit strategies; covers all aspects of entrepreneurship in the hospitality industry from entrepreneurial characteristics to business planning; uses culturally diverse cases and examples to give a holistic view of entrepreneurship; and, takes a learning by doing approach with features such as chapter objectives, case studies, reflections, role-play activities and experiential exercises.

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