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Entrepreneurial Decision-Making.

Entrepreneurial Decision-Making.

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  • ISBN:9781845422912
  • Editorial: Edward Elgar
  • Fecha de la edición:
  • Encuadernación:Tapa dura
  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:176
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This fascinating book aims to provide a deeper understanding of the decision-making processes of entrepreneurs. This is achieved via a comparison of entrepreneurial individuals with different levels of expertise in contexts with varying degrees of potential for entrepreneurial success.

Contents: Foreword 1. Entrepreneurship Research and Decision-Making 2. Decision-Making Research in Cognitive Psychology 3. Entrepreneurial Decision-Making 4. Participants, Tasks and Methods of Analysis 5. Cognitions in Experts and Novices 6. Opportunities Found and Rejected 7. Conclusions and Implications Appendices References.

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