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Emerging Economies And The Transformation Of International Business.

Emerging Economies And The Transformation Of International Business.

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  • ISBN:9781845425975
  • Editorial: Edward Elgar
  • Fecha de la edición:
  • Colección: New Horizons in International Business series
  • Encuadernación:Tapa dura
  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:544
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The economic power of Brazil, Russia, India and China (BRICs) is rapidly increasing, changing the landscape of global economics and politics. Top scholars of international business address in this vital volume the markets, strategy implications, challenges and possibilities of this new economic reality.

Contents: Foreword Preface Part I: Introduction Part II: Market Opportunity Part III: Strategic Direction Part IV: Entry Alternatives Part V: Challenges and Obstacles Part VI: Conclusion Index Contributors include: P. Aulakh, J.N. Behrman, R.C. Bird, Z. Chen, S. Coelen, I. Filatotchev, R. Grosse, M. Habib, S.C. Jain, W.H.A. Johnson, P. Kale, B. Kedia, D.J. McCarthy, H. Merchant, S.M. Puffer, R. Purushothaman, R. Sarathy, K.P. Sauvant, C.P. Schuster, D. Wilson, L. Yueh, L. Zurawicki.

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