Emerging Economies And The Transformation Of International Business.

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Jain, Subhash

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ISBN:9781845425975
Editorial: Edward Elgar
Fecha de la edición:2006
Colección: New Horizons in International Business series
Encuadernación:Tapa dura
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Nº Pág.:544
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/ Economía Internacional

The economic power of Brazil, Russia, India and China (BRICs) is rapidly increasing, changing the landscape of global economics and politics. Top scholars of international business address in this vital volume the markets, strategy implications, challenges and possibilities of this new economic reality.

Contents: Foreword Preface Part I: Introduction Part II: Market Opportunity Part III: Strategic Direction Part IV: Entry Alternatives Part V: Challenges and Obstacles Part VI: Conclusion Index Contributors include: P. Aulakh, J.N. Behrman, R.C. Bird, Z. Chen, S. Coelen, I. Filatotchev, R. Grosse, M. Habib, S.C. Jain, W.H.A. Johnson, P. Kale, B. Kedia, D.J. McCarthy, H. Merchant, S.M. Puffer, R. Purushothaman, R. Sarathy, K.P. Sauvant, C.P. Schuster, D. Wilson, L. Yueh, L. Zurawicki.