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Elite China "Luxury Consumer Behavior In China"

Luxury Consumer Behavior In China

Elite China "Luxury Consumer Behavior In China". Luxury Consumer Behavior In China

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  • ISBN:9780470822678
  • Editorial: Wiley & Sons Ltd.
  • Fecha de la edición:
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  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:236
  • Idiomas:Ingles,Inglés

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This book features a ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. "Elite China" identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, and spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.

Introduction Understand China's Elite, Understand China's Future
Ch. 1 Luxury Consumption and China's Elite 1
Ch. 2 The Confused Concept of "Luxury" 19
Ch. 3 Consumer Value Systems in 21st-Century China 31
Ch. 4 A Typology of Chinese Luxury Consumers 69
Ch. 5 Habits, Lifestyles, Locations 99
Ch. 6 Opportunities for Chinese Luxury Brands 141
Conclusion 179
Appendix 195

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