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E-Marketing: Theory and Practice for the 21st Century

E-Marketing: Theory and Practice for the 21st Century

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  • ISBN:9780273684763
  • Editorial: Prentice Hall
  • Fecha de la edición:
  • Encuadernación:
  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:456
  • Idiomas:Ingles,Inglés

Materias:

No other book covers the whole spectrum of new technologies, from database marketing to e-commerce and call centres." Dr Erik M. van Raaij, Lecturer in Marketing, Cass Business School, City of London"Electronic Marketing...provides a comprehensive and accessible account of technological developments which have implications for marketing without recourse to jargon." Dr David Jobber, Professor of Marketing, Bradford University School of ManagementAt last! A superbly crafted book that blends theory and practice! Electronic Marketing: Theory and Practice for the Twenty-First Century describes how all aspects of the electronic revolution have transformed marketing. "The frameworks presented help the reader combine business practice with customer value creation, an important aspect of successful marketing. With a wealth of practical examples exploring the use of information technology in marketing and the internet, this book provides a useful tool for those interested in electronic marketing." Dr Linda D. Peters, Senior Lecturer in Marketing, MSc Course Director, School of Management, University of East Anglia Written by leading players in both industry and academia, Electronic Marketin

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