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E Mail Marketing "An Hour a Day"

An Hour a Day

E Mail Marketing "An Hour a Day". An Hour a Day

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  • ISBN:9780470386736
  • Editorial: Wiley & Sons Ltd.
  • Fecha de la edición:
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  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:312
  • Idiomas:Ingles,Inglés

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If the idea of starting an email marketing campaign overwhelms you, the authors of "Email Marketing: An Hour a Day" will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. This title provides case studies, step-by-step guides, checklists, quizzes and hands-on tutorials that will help you execute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.

Ch. 1 Understanding Email Marketing Today 1
Ch. 2 The Five Critical Elements of Every Email You Create 17
Ch. 3 Getting Ready to Build Your Email Marketing Efforts 39
Ch. 4 What Happens Once You Send Your Email 57
Ch. 5 Eight Key Drivers of Your Email Campaign 77
Ch. 6 Preparing Your Email Marketing Strategy 107
Ch. 7 Month 2: Ensuring Success as You Launch Your Campaign 161
Ch. 8 Month 3: Adding Bells and Whistles 215
Ch. 9 Getting Ready for Year 2 and Beyond 253
App. A Vendor Resource List 263
App. B Email Checklists 267
Glossary 273
Index 284

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