Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success.
Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you:
Gain invaluable insights on what works - and what doesnt - based on the authors 20 years experience in digital marketing
Avoid pitfalls and missteps by implementing the same proven success strategies used by key influencers
Harness the power of search engine optimisation (SEO), social media, content marketing, online video, and more
Amplify your brand, cultivate customers, and increase profits
Incorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in your overall digital marketing strategy
Dynamic Digital Marketing: Master the world of online and social media marketing to grow your business is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes.
Part I Getting Started 1
1 Create your customer avatar 3
2 Map your customer journey 9
3 Carry out market and competitor analysis 15
4 Developing your proposition 21
5 Decide on key digital channels 37
6 Review internal processes 47
7 Calculate your ideal sales revenue 51
8 Review your skills bridge 59
9 Implement time-management strategies 67
10 Safeguard against digital pitfalls 81
Part II The Dynamic Digital Marketing Model 87
11 Search - The R.A.P.I.D Traffic Generator 95
12 Social - The Proven Positioning Process 143
13 Send - The C.L.E.A.N. Customer Cultivator 199
14 Substance - The C.R.E.A.T.I.V.E. Content Communicator 239
15 Sell - The Ultimate Reach and Retention Radar 287
16 Sponsor - The Brilliant Brand Booster 307
17 Strategy - The D.I.R.E.C.T. Digital Dynamo 327
18 Score - The Radical Results Reaper 355
19 The Digital Challenge 375
20 Digital marketing success stories 387
Further Resources 397
Index 401
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