Why does financial fraud persist? History is full of sensational financial frauds and scams. Enron was forced to declare bankruptcy after allegations of massive accounting fraud, wiping out $78 billion in stock market value. Bernie Madoff, the largest individual fraudster in history, built a $65 billion Ponzi scheme that ultimately resulted in his being sentenced to 150 years in prison. People from all walks of life have been scammed out of their money: French and British nobility looking to get rich quickly, farmers looking for a miracle cure for their health ailments, several professional athletes, and some of Hollywoods biggest stars. No one is immune from getting deceived when money is involved. Dont Fall For It is a fascinating look into some of the biggest financial frauds and scams ever.
This compelling book explores specific instances of financial fraud as well as some of the most successful charlatans and hucksters of all-time. Sharing lessons that apply to business, money management, and investing, author Ben Carlson answers questions such as: Why do even the most intelligent among us get taken advantage of in financial scams? What make fraudsters successful? Why is it often harder to stay rich than to get rich? Each chapter in examines different frauds, perpetrators, or victims of scams. These real-life stories include anecdotes about how these frauds were carried out and discussions of what can be learned from these events. This engaging book:
Explores the business and financial lessons drawn from some of historys biggest frauds
Describes the conditions under which fraud tends to work best
Explains how people can avoid being scammed out of their money
Suggests practical steps to reduce financial fraud in the future
Dont Fall For It: A Short History of Financial Scams is filled with engrossing real-life stories and valuable insights, written for finance professionals, investors, and general interest readers alike.
Chapter 1 No One Sells Miracles 5
Goats as Viagra? 7
Radio 9
The Placebo Effect 10
Correlation Does Not Imply Causation 11
Same as It Ever Was 13
Chapter 2 How to Sell Anything 17
The Count 18
Selling the Eiffel Tower 20
Everyone is in Sales 22
Chapter 3 Fast Money 27
The Promise of Huge Returns with Minimal Effort 29
When Trust Goes too Far 32
Do Your Homework 33
Chapter 4 Its the End of the World as We Know It 39
Cognitive Dissonance 41
The Man Who Walked on Water 43
No One Knows Whats Going to Happen 45
Why Pessimism Sells Better than Optimism 47
The Value of 'I Dont Know 48
Chapter 5 Sleight of Hand 51
Bad Brad 53
A Magician Reveals His Secrets 56
Chapter 6 When Success Doesnt Translate 61
Defeated by Decency 62
Dont Try to Get Rich Twice 66
Chapter 7 When Fraud Flourishes 71
When Theres an 'Expert with a Good Story 71
When Greed is Abundant 73
When Capital Becomes Blind 74
When the Banking Industry Gets Involved 76
When Individuals Begin Taking Their Cues from the Crowd 77
When Markets are Rocking 79
When the Opportunity Presents Itself 80
When Human Beings are Involved 81
When Innovation Runs Rampant 82
Chapter 8 The Siren Song of New Technologies 85
The Railway Napoleon 87
The Medias Role in a Bubble 90
The Other Side 93
The Silver Lining of a Market Crash 94
Chapter 9 The Seductive Power of FOMO 97
How to Create a Monopoly 98
The Roaring 20s 100
When the Tide Goes Out 102
Not a Ponzi but Close Enough 103
The Seductive Power of FOMO 104
Chapter 10 Type I Charlatan 109
John Law and the Mississippi Company 111
Speculation is a Hell of a Drug 113
Pop Goes the Bubble 115
Type I and Type II Charlatans 116
Chapter 11 Type II Charlatan 121
The South Sea Company 123
Type II Charlatan John Blunt 124
The Bubble Act 127
The Echo Bubble and Dunbars Number 128
Chapter 12 Fooled by Intelligence 131
Newtons Mania 134
The Problem with Smartest People in the Room 135
Why Smart People Make Dumb Decisions 137
Fooling Yourself with Complexity 138
Chapter 13 How Gullible are You? 141
Ponzi versus Bernie 146
The Sacred Relationship 148
Chapter 14 The Easiest Person to Fool 153
Getting Rich versus Staying Rich 156
Shot out of a Cannon 157
The Biggest Fraud of All 158
Conclusion: Six Signs of Financial Fraud 163
1. The Money Manager Has Custody of Your Assets 163
2. There is an Aura of Exclusivity in the Pitch 164
3. When the Strategy is too Complicated to Understand 165
4. When the Story is too Good to Be True 166
5. When the Returns are Ridiculously Good 167
6. When They Tell You Exactly What You Want to Hear 168
Index 171
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