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Doing Business in China

Doing Business in China

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  • ISBN:9781138944831
  • Editorial: Routledge
  • Fecha de la edición:
  • Número de la edición: 4
  • Encuadernación:
  • Nº Pág.:258
  • Idiomas:Ingles,Inglés

Materias:

China has changed dramatically since the first edition of Doing Business in China was published in 2000, but the second, third and now this fourth edition have kept pace with the rapid developments. China is now far more international but the fundamental business culture has not altered greatly. The new edition of this highly successful textbook offers Western and non-Chinese businesspeople a theoretical framework for the understanding of business practices, markets, negotiations, organizations, networks and the Chinese business context.

Building on the strengths of the previous editions, the book provides a guide to market entry, managing operations and marketing in this unique social and cultural environment by including:

Factors that lead to business success

14 new or revised case studies, including include windfarms, fine wines and new consultancy businesses

Discussion of marketing issues, notably products, pricing, distribution, advertising and promotion

Dos and donts when choosing business partners and negotiating

Guides to further resources in local cultures to help businesses tailor their strategies to local conditions.

Offering a fresh look at the evolving marketplaces and their interactions with government and the army, the fourth edition of Doing Business in China will continue to be the preferred text for international students of Chinese business and management studies and for practitioners with an eye on China.

Part I

Chapter 1 The Road to Cathay

Chapter 2 Through a Glass Darkly: China from a Western Perspective

Chapter 3 The Furniture of the Mind

Chapter 4 Relationships and Regulations

Chapter 5 Business and the Law

Part II

Chapter 6 Creating Harmony: Alternative Venture Formats in PRC

Chapter 7 The Marketing Mix

Chapter 8 The Marketing Process

Chapter 9 Rightness and Correct Form: The Yi and Li of Relationships in China

Chapter 10 Western and Chinese Commercial Thinking

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