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Differential Games In Marketing

Differential Games In Marketing

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  • ISBN:9781402076138
  • Editorial: Kluwer Academic Publishers
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  • Nº Pág.:190
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An important branch of marketing science is optimal planning of marketing effort, using mathematical modelling and quantitative methods. Here it is important to recognize that the majority of marketing problems are dynamic and involve strategic considerations. Thus, most marketing instruments have impacts that go beyond the current period and the choice of a firm's marketing instruments will affect its competitors.

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