Dictionary Of Business

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Bannock, Graham, Davis, Ellen F., Trott, P., Uncles, M.

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pvp.49,95 €

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ISBN:9781861971784
Editorial: Profile Books
Fecha de la edición:2003
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Nº Pág.:464
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Not only outlining simple definitions but also, in the way of an encyclopaedia, providing analysis of concepts and business activities, this is a core reference book for anyone who wants to do well in business. It looks at all the key areas: economics, finance and accounting; marketing communications and consumer analysis; business strategy; production and operations management; organisational behaviour; human resource management and industrial relations. It includes entries on a large number of business thinkers and business institutions. And a comprehensive system of cross-referencing makes it easy to navigate your way around.

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