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Cruise Operations Management

Cruise Operations Management

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pvp.53,60 €

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  • ISBN:9780750678353
  • Editorial: Butterworth-Heinemann
  • Fecha de la edición:
  • Encuadernación:Rústica
  • Dimensiones: 184 cm x 260 cm
  • Nº Pág.:240
  • Idiomas:Ingles,Inglés

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"Cruise Operations Management" provides a comprehensive and contextualised overview of hospitality services for the cruise industry. As well as providing a background to the cruise industry, it also looks deeper into the management issues providing a practical guide for both students and professionals alike. Acting as a user-friendly and practical guide, it discusses issues such as: the history and image of cruising; how to design a cruise and itinerary planning; roles and responsibilities on a cruise ship; customer service systems and passenger profiles; managing food and drink operations onboard; and health, safety and security. "Cruise Operations Management" presents a range of contextualised facts illustrated by a number of case studies that encourage the reader, to examine the often complex circumstances that surround problems or events associated to cruise operations. The case studies are contemporary and are constructed from first hand research with a number of international cruise companies, providing a real world insight into this industry. Each case study is followed by questions that are intended to illuminate issues and stimulate discussion. The structure of the book is designed so the reader can either build knowledge cumulatively for an in-depth knowledge of managerial practices and procedures onboard a cruise ship, or they can dip in and make use of specific material and case studies for use within a more generic hospitality or tourism learning context.

1. Contemporary cruise operations.
2. Selling cruises and cruise products.
3. Maritime issues and legislation.
4. Cruise geography.
5. Planning the itinerary.
6. Working on board.
7. Customer service.
8. Managing food and drink operations.
9. Managing facilities.
10. Health, safety, and security.
11. Training and learning on board.
12. Managing integrated operations.

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