Crowdfunding's time has arrived! Through the power of the Internet, it represents one of the most exhilarating ways to raise investment funds for your dream project. It enables you to get exposure in the public domain and can mean a seal of approval being given to your ideas by the masses. Developed from crowdsourcing - where people get together to generate ideas and solve problems - crowdfunding is an extension of this, only now the crowd add money (funding) to a project. It offers investment solutions to project needs in all sorts of fields, from apps to zoos. This book provides unrivalled explanations and frameworks to help any entrepreneur or business to prepare and execute a successful crowdfunding campaign and raise the capital they need. It contains expert insights and advice from the major players in the sector, including the leading crowdfunding sites, on how success can be achieved.
Chapter 1: FOUNDATIONS 1.1 Crowdsourcing 1.2 Crowdfunding Paths & Models Personal Finance: long versus short / Unique Features / Project Finance / Donation / Reward / Equity / Interest / Mixed 1.3 Crowdfunding's Dark Side Cards on the table / IP on the table / Business model on the table / Time to campaign / Time to talk (or not) / Taxing issues / Accounting for things / Risky young things / Riskier young things / You are the one / Equity Worries / Fraud 1.4 Campaign STEEPLED 1.5 Motivations Case-in-point 1.6 Campaign Strategy claritycrowd.com 1.7 Project Planning Vision / Values / Network / Channels / Promises / Measurement / Success / Clarity / Operations / Timelines / Planning - SWOT Analysis / Planning - TOWS Analysis / Planning - Critical Path / Planning - SMART Aims Chapter 2: GETTING READY 2.1 Scope 2.2 Research Researching Tribes / Ties / Auditing Other Campaigns / Auditing Your Campaign / Research Summary 2.3 Promises Match / Promise / Deliver / Types of Promise / Budgeting 2.4 Team Team Essentials 2.5 Aims and Objectives 2.6 Responsibilities 2.7 Project Crowdfunding Models Donation / Reward / Equity / Interest / Mixed 2.8 Choosing a Platform 2.9 Social Media Chapter 3: ENGAGE 3.1 Target Users 3.2 Product or Service? 3.3 Rewards Stretch Goals / Buzz 3.4 The Story Knowledge Capture 3.5 The Sales Message 3.6 Scripts Hook / Main Page / Press / Video / Updates / Basic Social Media / Facebook / FourSquare / Google+ / Instagram / LinkedIn / Pinterest / Quora / Redditt / Tumblr and Blogger / Twitter / Final word 3.7 Active Sentences 3.8 The Media Outpour 3.9 Over Target Chapter 4: GETTING STARTED
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