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Creating Value Through Innovation

Creating Value Through Innovation

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  • ISBN:9781848443297
  • Editorial: Edward Elgar
  • Fecha de la edición:
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  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:224
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In open and dynamic markets, only innovation can give a firm a competitive advantage and with it the superior cash flows that generate value. Using analytical models, this timely book analyzes the conditions under which innovation strategy can create and maintain value, based on different environmental dynamics. Quantitative models are used to determine the value of innovation strategies in highly dynamic and competitive industries. These clearly reveal the economic variables and relations upon which the strategy depends, and the conditions for creating sustainable value within the firm.

List of abbreviations
Preface
1 The value of the firm in highly competitive industries
2 Main determinants of operating cash flows
3 Fundamental environment trends and innovation strategies
4 Creating value through process innovation strategies
5 Creating value through product innovation strategies
6 Creating value through integrated innovation strategies
7 Designing the R&D system of innovation
8 The sustainability of value in highly competitive industries
References

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