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Creating and Capturing Value through Crowdsourcing

Creating and Capturing Value through Crowdsourcing

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  • ISBN:9780198816225
  • Editorial: Oxford University Press
  • Fecha de la edición:
  • Encuadernación:
  • Nº Pág.:384
  • Idiomas:Ingles,Inglés

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Examples of the value that can be created and captured through crowdsourcing go back to at least 1714 when the UK used crowdsourcing to solve the Longitude Problem, obtaining a solution that would enable the UK to become the dominant maritime force of its time. Today, Wikipedia uses crowds to provide entries for the world's largest and free encyclopedia. Partly fueled by the value that can be created and captured through crowdsourcing, interest in researching the phenomenon has been remarkable.

Despite this - or perhaps because of it - research into crowdsourcing has been conducted in different research silos, within the fields of management (from strategy to finance to operations to information systems), biology, communications, computer science, economics, political science, among others. In these silos, crowdsourcing takes names such as broadcast search, innovation tournaments, crowdfunding, community innovation, distributed innovation, collective intelligence, open source, crowdpower, and even open innovation. This book aims to assemble chapters from many of these silos, since the ultimate potential of crowdsourcing research is likely to be attained only by bridging them. Chapters provide a systematic overview of the research on crowdsourcing from different fields based on a more encompassing definition of the concept, its difference for innovation, and its value for both private and public sector.

Part I : Crowdsourcing : Fundamentals and the Role of Crowds and Communities
1: Introduction to the Chapters, Allan Afuah, Christopher Tucci, and Gianluigi Viscusi
2: Crowdsourcing : A Primer and Framework, Allan Afuah
3: Three's a Crowd?, Gianluigi Viscusi and Christopher Tucci
4: How Firms Leverage Crowds and Communities for Open Innovation, Joel West and Jonathan Sims
5: Tapping into Diversity through Open Innovation Platforms: The Emergence of Boundary Spanning Practices, Natalia Levina and Anne-Laure Fayard
Part II : Tournament-Based Crowdsourcing
6: A Problem in the Making: How Firms Formulate Sharable Problems for Open Innovation Contests, Martin W. Wallin, Georg von Krogh, and Jan Henrik Sieg
7: The Role of Information Patterns in Designing Crowdsourcing Contests, Gireeja V. Ranade and Lav R. Varshney
Part III : Collaboration-Based Crowdsourcing
8: Renegotiating Public Value with Co-Production, Antonio Cordella, Andrea Palletti, and Maha Shaikh
9: The Road to Crowdfunding Success: A Review of Extant Literature, Vincenzo Butticè, Chiara Franzoni, Cristina Rossi-Lamastra, and Paola Rovelli
10: Co-Creation from a Telecommunication Provider's Perspective: A Comparative Study on Innovation with Customers and Employees, Milica Sundic and Karl-Heinz Leitner
Part IV: Hybrids: Tournament-Based and Collaboration-Based Crowdsourcing
11: Co-opetition in Crowdsourcing: When Simultaneous Cooperation and Competition Deliver Superior Solutions, Allan Afuah
12: Prediction Markets For Crowdsourcing, Christian Horn, Marcel Bogers, and Alexander Brem
13: Ethics in Crowdsourcing: Revisiting and Revising the Role of Stakeholder Theory, Daniel Curto-Millet and Arsalan Nisar

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