Praise for the Previous Edition: 'This book guides newcomers as well as skilled students within the field of corporate communication through the subject with great vigour, enthusiasm as well as clarity. The book works very well as textbook for my course' - Anna Karina Kjeldsen, Aarhus University 'An excellent book for our course Managing Corporate Communication. Builds on solid theory but is practically oriented; a very good combination for Master's students in communication in a Business School environment' - Leena Louhiala-Salminen, Aalto University School of Economics New to the Fourth Edition: * Discussion of the new media environment for corporate communication * Expansion to include new up-to-date material such as emerging CSR standards, transnational governance and corporate citizenship * Enhanced companion website material with new video clips, case studies and SAGE online readings. Essential reading for students studying Corporate Communication, Organizational Communication, PR and Marketing Communications
Part I: Introduction Chapter 1: Defining Corporate Communication Chapter 2: Corporate Communication in Contemporary Organizations Part II: Conceptual Foundations Chapter 3: Stakeholder Management and Communication Chapter 4: Corporate Identity, Branding and Corporate Reputation Part III: Corporate Communication in Practice Chapter 5: Communication Strategy Chapter 6: Strategic Planning and Campaign Management Chapter 7: Research and Measurement Part IV: Specialist Areas in Corporate Communications Chapter 8: Media Relations Chapter 9: Employee Communication Chapter 10: Issues Management Chapter 11: Crisis Communication Part V: New Developments in Corporate Communication Chapter 12: Leadership and Change Communication Chapter 13: Corporate Social Responsibility (CSR) and Community Relations Chapter 14: Social Media and Corporate Communication
(0 Comentarios)
