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Conversational Marketing "How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (And How You Can Too) "

Conversational Marketing "How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (And How You Can Too) "

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  • ISBN:9781119541837
  • Editorial: Wiley & Sons Ltd.
  • Fecha de la edición:
  • Encuadernación:
  • Nº Pág.:288
  • Idiomas:Ingles

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This is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20th century technology to communicate with 21st century customers. Online forms, email inquiries, and follow-up sales calls don't provide the immediacy that modern consumers expect. Conversational marketing and sales are part of a new methodology centered around real-time, one-on-one conversations with customers via chatbots and messaging.

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