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Competing Against Multinationals in Emerging Markets "Case Studies of SMES in the Manufacturing Sector"

Competing Against Multinationals in Emerging Markets "Case Studies of SMES in the Manufacturing Sector"

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  • ISBN:9781137500304
  • Editorial: Palgrave
  • Fecha de la edición:
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  • Nº Pág.:150
  • Idiomas:Inglés,Ingles

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Competing against Multinationals in Emerging Markets draws on efficiency theory, portfolio theory and market structure theory as the lens through which to explain business survival/ failure. By using those theoretical insights along with case studies the book provides a comprehensive set of lessons which successful small firms have adopted in order to survive and prosper in an increasingly hostile competitive manufacturing sector where large firms are mostly dominant. Drawing lessons about competing in a highly competitive sector, the book uses the narrative in social research to inform conclusions about factors which lead to survival and prosperity.

1. Introduction 2. Spur Tree Spices 3. Yono Industries 4. Island Moldings 5. Hot Mama's 6. Perishables Jamaica Ltd 7. Caribbean Flavors and Fragrances 8. Conclusions and Lessons Learnt

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