Communication, Digital Media and Everyday Life (Second Edition) uses stories to explain the journey from 'new media in communication' to 'digital media is communication' and provide a clear introduction to communication and media theory and practice. For Generations Y and Z, digital media is now embedded into most aspects of daily life and integrated into contemporary communication as much as speaking, reading and writing. This book encourages readers to understand how they use 'new' media to do 'old' things and explores how concepts of communication, digital media and everyday life intersect with one another.
The first section part of the book introduces the building blocks of communication; its basic tools, devices and approaches. The second section part takes these ideas and concepts in the first part and applies them to 'new' media: it considers including ideology in film and television; organisational communication; and values in the new digital world; and how identity, privacy, deception and truth have been redefined. The third part section part looks at communication today-including the redefinition of identity, privacy, deception and truth- and explores what it might be like to live in an increasingly digital world.
Part 1: Media and Society
1: Introduction
2: What is the Media, and is Digital Media 'New'?
3: Subtext and Mass Media
4: Media Power and Influence
5: Making Meaning through Narrative: Conventions, Intertextuality and Transmedia Storytelling
6: Non-verbal Communication
7: Gender and Communication
8: Designing Desire: Advertising, Consumption and Identity
9: Semiotics
10: Online Dating
11: Postmodernism
Part 2: Content and Culture
12: Reading Film: Techniques, Identification and Ideology
13: Organisational and Professional Communication
14: Values, Ideals and Power in the Brave New Digital World
Part 3: Communication
15: Constructed Reality
16: Navigating Social Media: Identity, Privacy and Performativity in the Digital Age
17: Games, Culture and Technology
18: Technology, Piracy, Creativity and Ownership
19: Surveillance
20: Reality TV and Constructed Reality
21: Conclusion: Do We Communicate 'Less' or 'More' in the Digital Age?