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Communicating Projects "An End-to-end Guide to Planning, Implementing and Evaluating Effective"

Communicating Projects "An End-to-end Guide to Planning, Implementing and Evaluating Effective"

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  • ISBN:9781409453192
  • Editorial: Gower Publishing
  • Fecha de la edición:
  • Encuadernación:
  • Nº Pág.:150
  • Idiomas:Ingles,Inglés

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Every programme and project manager knows that they need interaction and engagement to be truly effective, but their understanding of what good communication looks like can vary. All too often people are put into communication roles without the necessary skills or experience. Whilst there are many texts on public relations and an increasing number on internal/employee communication, programme and project communication spans a number of disciplines and has its own requirements. Communicating Projects gives programme and project communicators a framework for developing an effective strategy that goes well beyond inter-programme/project communication and looks at how to achieve behaviour change and even increase employee engagement through the process.The book follows a best practice model for communication strategy development and planning. The model is supplemented with vignettes that explore communication concepts in more detail (for example employee engagement, communication theory and persuasion). At the same time, the text follows the project lifecycle with the appropriate approaches for initiation, development and delivery stages outlined.If you accept the crucial role communication plays in securing project success then this book is a must-have guide for any project manager or anyone tasked with stakeholder engagement.

Contents: Preface; Laying the foundations; Developing the strategy; Who are our stakeholders?; Creating great content; Channel selection; Planning; Research and evaluation; References and further reading; Index.

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