Cases in Entrepreneurship and Innovation.

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Mazzarol, Tim

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ISBN:9780734611079
Editorial: Tilde University Press
Fecha de la edición:2011
Encuadernación:
Nº Pág.:94
Idiomas:Ingles,Inglés

Materias:

/ Economía de la Empresa

"Cases in Entrepreneurship and Innovation" provides relevant cases that help students to effectively apply the theory or principles being addressed in any small business management or entrepreneurship course. This casebook can be used successfully in a classroom or lecture environment to compliment undergraduate- or postgraduate-level lectures. The cases in this casebook are all based on original research, real entrepreneurs and real businesses. The educational value of these cases can be augmented when used in conjunction with "Entrepreneurship and Innovation or Small Business Management"

Case set 1 - Entrepreneurship: A social and economic process Cases: Japan, Australia, Malaysia and Philippines; Case set 2 - The entrepreneur: Mind and action Case: Lessons from entrepreneurs; Case set 3 - The entrepreneurial process Cases: Malcolm and Richard; Case 4 - Intrapreneurship Case: Belmont 'City of Opportunity'; Case 5 - Small firms Case: The Stillroom; Case 6 - Adoption and diffusion of innovation Case: The Owen Gun; Case 7 - Planning and strategy in entrepreneurial ventures Case: Comfort Homes; Case 8 - Financing the venture Case: Mt Romance Australia Ltd; Case 9 - Technology, technopreneurs, disruptive innovations Case: Davies-Craig EWP; Case 10 - Social entrepreneurship and co-operative enterprise Case: Bendigo Bank; Case 11 - AQ2 Smartflow Case: AQ2 Smartflow Pty Ltd.