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Capture the Mindshare and the Market Share Will Follow "The Art Science of Building Brands"

Capture the Mindshare and the Market Share Will Follow "The Art Science of Building Brands"

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  • ISBN:9781137278517
  • Editorial: Palgrave
  • Fecha de la edición:
  • Encuadernación:
  • Nº Pág.:240
  • Idiomas:Ingles

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An insightful look at how great companies build authentic brands that attract loyal, long-term customers using a proven seven-step methodology Strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Including case studies and client success stories, branding expert Libby Gill shares her Seven Core Mindshare Method to help businesses define and articulate their unique brand promise

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