Brand Revolution "Rethinking Brand Identity"

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Sicard, Marie-Claude

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ISBN:9781137019486
Editorial: Palgrave
Fecha de la edición:2012
Encuadernación:
Nº Pág.:224
Idiomas:Ingles,Inglés

Materias:

/ Marketing

Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.

PART I Brand Identity: The Story Of A Meteorite A Paradoxical Success Story What Is The Situation Today? When The Unconscious Gets Involved A New Way Of Thinking About Brand Identity PART II An Analytical Method The Concept Behind The Fingerprinting Method The Fingerprinting Method: The 7 Poles The Fingerprinting Method: A User's Manual Conclusion Bibliography Index Of Brands