user
0
Su pedido

Tu pedido

Su carro de la compra está vacío

Materias

Brand Media Strategy "Integrated Communications Planning in the Digital Era"

Integrated Communications Planning in the Digital Era

Brand Media Strategy "Integrated Communications Planning in the Digital Era". Integrated Communications Planning in the Digital Era

Compartir en:

(0 Comentarios)
Comenta y valora este libro

pvp.26,95 €

Sin Stock. Posibilidad entre 11 y 20 dias

  • ISBN:9780230104747
  • Editorial: Palgrave
  • Fecha de la edición:
  • Encuadernación:
  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:256
  • Idiomas:Ingles,Inglés

Materias:

Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.

Brand Media Strategy Explained The New Rules of Engagement Outcomes, Not Outputs Why Coke and Pepsi Can't Have the Same Media Strategy Why Consumer Funnels are Back in Style Dashboards and Ten Other Ways of Measuring Marketing Effectiveness I Want My Subservient Chicken 1+1=3. Creating Wider Consumer Conversations in Media Bringing Everything under One Roof Execution is the X-Factor Brand Case Studies -- Evaluating the Best of the Best Getting it Done - the Right Steps to Succeed

Otros libros de Marketing