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Brand Famous "How to Get Everyone Talking About Your Business"

Brand Famous "How to Get Everyone Talking About Your Business"

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  • ISBN:9780857084903
  • Editorial: Wiley & Sons Ltd.
  • Fecha de la edición:
  • Encuadernación:
  • Nº Pág.:288
  • Idiomas:Ingles,Inglés

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Make your business a house-hold name Have you ever noticed how there are so many people, so many brands, so many products and so many business ideas all trying to be famous? Well, the fact is branding is everything. To get your service, product or personal brand standing out from the crowd, you will need an effective branding strategy. And that's what Brand Famous helps you achieve. Written by Linzi Boyd, a savvy entrepreneurial branding guru whose glamorous PR agency helped brands and personas such as Pringle, Rita Ora, Selfridges and Superdry hit the big time, this book outlines a winning formula for success, from idea to execution, along with hidden branding secrets, practical tips and real life examples. Discover what branding tactics will actually make your business or product a desirable, recognisable brand Learn how to maximize 'new school' branding approaches for today's consumer world Gain insights on common mistakes to avoid when building your brand Get insights from some of Linzi's recent PR campaigns from top fashion and music brands Learn the five-step process required to achieve stand out status

THE BAROMETER OF A FAMOUS BRAND 8 THE BIRTH OF A FAMOUS BRAND 12 PART ONE -- STANDING OUT FROM THE CROWD 37 01 Brand Fame in the Making? 38 02 What's Holding You Back? 44 03 How to Move Forwards 54 PART TWO -- THE FIVE STEPS TO STAND-OUT BRAND SUCCESS 65 04 Step One #Discover -- The true essence of your brand 70 05 Step Two #Create -- Your product vision 96 06 Step Three #Connect -- Connecting your product to your audience 140 07 Step Four #Communicate -- Creating conversations 162 08 Touchpoint 1: Traditional Print 172 09 Touchpoint 2: Social Media and Digital Engagement 186 10 Touchpoint 3: Brand Partnerships/Collaborations 202 11 Touchpoint 4: Retail Engagement 218 12 Touchpoint 5: Experiential Events 228 13 Step Five #Evaluate -- Measuring your success as a stand-out brand 244 WELCOME TO THE WORLD OF STAND-OUT 268 ACKNOWLEDGEMENTS 272 THE SCHOOL OF BRAND FAME 275 ABOUT THE AUTHOR 276

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