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Beyond Six Sigma: Profitable Growth Through Customer Value Creation

Beyond Six Sigma: Profitable Growth Through Customer Value Creation

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  • ISBN:9780471681519
  • Editorial: Wiley & Sons Ltd.
  • Fecha de la edición:
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  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:320
  • Idiomas:Ingles,Inglés

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This insightful book presents a new approach to creating and sustaining value through the application of the next generation of "customer value" focused Six Sigma tools and techniques. The authors present a proven approach called Customer Value Creation (CVC) that guides this improvement in strategic execution'linking strategy, Six Sigma, behavioral economics, product development, and marketing. This book shows professionals how to leverage skills developed in Six-Sigma and product development into the sciences of marketing and strategy.

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