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Applied Strategic Marketing

Applied Strategic Marketing

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  • ISBN:9780199263011
  • Editorial: Oxford University Press
  • Fecha de la edición:
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  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:464
  • Idiomas:Ingles,Inglés

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Applied Strategic Marketing is a clear, concise and accessible new text that takes theoretical concepts and applies them to real life situations. It covers all the main areas on a typical Strategic Marketing module, along with some welcome new additions, such as Forecasting, Customer Relationship Management (CRM), Alliances and Branding. The book includes numerous cases and vignettes, providing a well-rounded mixture of theory and practical application.

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