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Analysing Quantitative Survey Data for Business and Management Students

Analysing Quantitative Survey Data for Business and Management Students

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  • ISBN:9781473907515
  • Editorial: Sage Publications
  • Fecha de la edición:
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  • Nº Pág.:104
  • Idiomas:Ingles,Inglés

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In Analysing Quantitative Survey Data for Business and Management Students Jeremy Dawson guides you through methodological assumptions, reliability and validity; approaches to analysis of questionnaire data; analysis techniques; examples of questionnaire data analysis; strengths and weaknesses of the techniques. The Mastering Business Research Methods series supports business and management students with their research-based dissertations by providing in-depth and practical guidance on using a chosen method of data collection or analysis. Expert authors, and series editors Bill Lee, Mark N K Saunders and Vadake K Narayanan, share their extensive experience on how to get the best from each method, through clear, understandable and applied examples. The books are written in a concise and accessible way, and contain a range of features, including checklists and a glossary, designed to support self-guided research. Ideal for Business and Management students studying for a Master's degree, each book provides all you need to know before employing a particular research method for your dissertation.

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