An MBA in a Book "Everything You Need to Know to Master Business"

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Cansell, Xander

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pvp.22,25 €

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ISBN:9781838574482
Editorial: Arcturus Publishing
Fecha de la edición:2023
Encuadernación:
Nº Pág.:256
Idiomas:Ingles,Inglés

Materias:

/ Gestión de Empresas

This highly-visual, full-colour guide covers everything taught on an MBA course, perfect for MBA students, business managers or aspiring entrepreneurs.

Filled with flow diagrams, timelines, case studies and infographics, this accessible book presents information in an easy-to-digest way. It covers the curriculum taught in all the top business schools around the world, including economics, strategy and marketing, with real-life case studies to show the theory in practice.

Chapters include:

Micro & Macroeconomics : supply and demand, GDP, monetary policy...

Data ysis & Statistics : data collection, probability distributions, P-values...

Marketing & Setting Prices : brand development, pricing, digital marketing...

Strategy : strategic ysis, international strategy, the value chain...

This is the perfect guide to help you achieve a successful career in business management.