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Libros de: Palgrave
Mostrando 1197 libros encontrados. (60 páginas).
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Hit Brands "How Music Builds Value for the World's Smartest Brands"
Jackson, Daniel Jankovich, Richard Sheinkop, Eric
Palgrave (2013)
- EAN: 9781137271471
- Páginas: 212
- Fecha de edición: 2013
pvp.33,45 €
Sin Stock. Posibilidad entre 11 y 20 dias
In the battleground for the hearts and minds of customers, music is one of the most powerful tools that brands can use. In this definitive guide to how brands harness the power of music to ...
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Risk-Based Investment Management in Practice
Cowell, Frances
Palgrave (2013)
- EAN: 9781137346391
- Páginas: 488
- Fecha de edición: 2013
pvp.66,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Surely managing investments is a matter of taking calculated risks to give the best chance of a decent return? But how does it work in practice? Written by a practitioner with 30 years in investment ...
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Small Business Marketing
Chaston, Ian
Palgrave (2013)
- EAN: 9781137326003
- Páginas: 312
- Fecha de edición: 2013
pvp.39,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Small Business Marketing Management uses both published research and real-world case studies to provide students with an understanding of the key aspects of the small business marketing process. Realistic, validated-through-research management models and theories reveal ...
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Options for Swing Trading
Thomsett, Michael C.
Palgrave (2013)
- EAN: 9781137282569
- Páginas: 368
- Fecha de edición: 2013
pvp.48,75 €
Sin Stock. Posibilidad entre 11 y 20 dias
Options traders know all about leverage, and swing traders are keenly aware of entry and exit timing as the key to profits. But many risks are involved, especially when selling short. This book shows the ...
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Palgrave Handbook of International Trade
Bernhofen, Daniel Falvey, Rodney Greenaway, David Kreickemeier, Udo
Palgrave (2013)
- EAN: 9781137351807
- Páginas: 730
- Fecha de edición: 2013
pvp.47,90 €
Sin Stock. Posibilidad entre 11 y 20 dias
he Palgrave Handbook of International Trade comprises twenty accessible, authoritative and up-to-date surveys of the major topics in international trade. The surveys are written by leading scholars and each is a balance between core knowledge ...
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The Gold Cartel "Government Intervention on Gold, the Mega Bubble in Paper, and W"
Speck, Dimitri
Palgrave (2013)
- EAN: 9781137286420
- Páginas: 328
- Fecha de edición: 2013
pvp.27,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
In times of financial crises and imminent sovereign defaults, gold is the investment on everyone's lips. As a safe investment, one could traditionally rely on gold markets for good, stable performance, however in recent years, ...
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Public Management and Administration
Hughes, Owen
Palgrave (2012)
- EAN: 9780230231269
- Páginas: 384
- Fecha de edición: 2012
pvp.36,50 €
Sin Stock. Posibilidad entre 11 y 20 dias
In recent years there has been a transformation in the management of the public sector across many parts of the world. The rigid, bureaucratic form of public administration which dominated for most of the twentieth ...
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Franco Sells Spain to America "Hollywood, Tourism and Public Relations as Postwar Spanish Soft"
Rosendorf, Neal M.
Palgrave (2014)
- EAN: 9781137299284
- Páginas: 304
- Fecha de edición: 2014
pvp.81,15 €
Sin Stock. Posibilidad entre 11 y 20 dias
Franco Sells Spain to America is a groundbreaking study of the Franco dictatorship's utilization of Hollywood film production in Spain, American middle-class tourism, and sophisticated public relations programs - including investing $7 million in constructing ...
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Teachers and the Struggle for Democracy in Spain, 1970-1985
Groves, Tamar
Palgrave (2014)
- EAN: 9781137323736
- Páginas: 288
- Fecha de edición: 2014
pvp.81,15 €
Sin Stock. Posibilidad entre 11 y 20 dias
This book looks at teachers' social movements during the Spanish transition to democracy, between 1970 and 1985. It shows how ordinary teachers struggled to liberate their country's education system from the legacy of dictatorship. It ...
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Urban Magic in Early Modern Spain "Abracadabra Omnipotens"
Tausiet, María
Palgrave (2014)
- EAN: 9781137355874
- Páginas: 256
- Fecha de edición: 2014
pvp.67,60 €
Sin Stock. Posibilidad entre 11 y 20 dias
rom treasure-seekers and the lovesick to quacks and charlatans, from true believers in magic to those eager to exploit them, the people of early modern Saragossa and their wealth of beliefs and customs are brought ...
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The Spanish Flu "Narrative and Cultural Identity in Spain, 1918"
Davis, Ryan A.
Palgrave (2013)
- EAN: 9781137339201
- Páginas: 272
- Fecha de edición: 2013
pvp.74,35 €
Sin Stock. Posibilidad entre 11 y 20 dias
Though once relegated to the proverbial dustbin of history, the 1918 Spanish flu epidemic is now widely recognized as the most devastating disease outbreak in recorded history. This cultural history sets out to reconstruct Spaniards' ...
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The Lead Books of Granada
Drayson. Elizabeth
Palgrave (2013)
- EAN: 9781137358844
- Páginas: 320
- Fecha de edición: 2013
pvp.81,15 €
Sin Stock. Posibilidad entre 11 y 20 dias
Hailed as early Christian texts as important as the Dead Sea Scrolls, yet condemned by the Vatican as Islamic heresies, the Lead books of Granada, written on discs of lead and unearthed on a Granadan ...
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The British Soldier in the Peninsular War
Daly, Gavin
Palgrave (2013)
- EAN: 9781137323828
- Páginas: 318
- Fecha de edición: 2013
pvp.81,15 €
Sin Stock. Posibilidad entre 11 y 20 dias
Combining military and cultural history this book offers a new perspective on the British soldier in the Peninsular War. For all the histories of the Peninsular War and its continuing romantic appeal in the British ...
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Myths, Politicians and Money "The Truth behind the Free Market"
Gould, Bryan
Palgrave (2013)
- EAN: 9781137358622
- Páginas: 260
- Fecha de edición: 2013
pvp.26,75 €
Sin Stock. Posibilidad entre 11 y 20 dias
RIPPING THE LID OFF THE MYTH OF THE FREE MARKET 'TRIUMPH' Many of us are increasingly puzzled and angered by the problems that government seems unable to resolve. Recent revelations by whistle-blowers only add to ...
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Economics and Ethics "An Introduction"
Krishna Dutt, Amitava Wilber, Charles K.
Palgrave (2013)
- EAN: 9781137347558
- Páginas: 294
- Fecha de edición: 2013
pvp.27,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Can economic analysis and policy formulation be free of ethical considerations? This book argues that this is not the case, that ethics enters economics at the ground level, and trying to leave out ethics runs ...
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Intelligent Investing in Irrational Markets
Mourdoukoutas,Panos
Palgrave (2013)
- EAN: 9781137350626
- Páginas: 116
- Fecha de edición: 2013
pvp.40,00 €
Sin Stock. Posibilidad entre 11 y 20 dias
The vast majority of published literature dealing with the 2008 financial crisis is written by three kinds of specialists: investment gurus with an exceptional investment track record, financial practitioners, and academicians. Books written by investment ...
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Financing the Family "Remittances to Central America in a Time of Crisis"
Inchauste, Gabriela
Palgrave (2013)
- EAN: 9781137338396
- Páginas: 224
- Fecha de edición: 2013
pvp.26,65 €
Sin Stock. Posibilidad entre 11 y 20 dias
Interest in learning how to make the most of the potential developmental benefits of remittance flows has grown worldwide, but few attempts have been made to summarize existing knowledge in a way that is easy ...
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The Complete Guide to Hedge Funds and Hedge Fund Strategies
Capocci, Daniel
Palgrave (2013)
- EAN: 9781137264435
- Páginas: 600
- Fecha de edición: 2013
pvp.89,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
The Complete Guide to Hedge Funds and Hedge Fund Strategies is a comprehensive resource for investment practitioners, providing complete coverage of characteristics, constraints, risks and limitations of hedge fund investing. The book starts out by ...
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OTC Derivatives, Bilateral Trading and Central Clearing "An Introduction to Regulatory Policy, Market Impact and Systemic"
Murphy, David
Palgrave (2013)
- EAN: 9781137293855
- Páginas: 304
- Fecha de edición: 2013
pvp.52,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
The OTC derivatives market has been hit by a massive wave of regulatory change. Capital and margin requirements have increased, trade reporting has been mandated, and execution mechanisms are evolving. Most of all, central clearing ...
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Tribal Marketing Tribal Branding "An expert Guide to the Brand Co-Creation Process"
Richardson, Brendan
Palgrave (2013)
- EAN: 9780230368828
- Páginas: 198
- Fecha de edición: 2013
pvp.30,10 €
Sin Stock. Posibilidad entre 11 y 20 dias
The face of consumer marketing has changed. However, most contemporary approaches to marketing still fall far short of delivering on the full potential of social and other media for brand development. In contrast, tribal branding ...
