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Libros de: Macmillan Publishers

Mostrando 570 libros encontrados. (29 páginas).

  • Mastering International Trade

    Mastering International Trade

    Marshall, Chris

    Macmillan Publishers (2003)

    valoración

    • EAN: 9780333994610
    • Páginas: 250
    • Fecha de edición: 2003

    pvp.29,95 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This title provides a practical and hands on approach to exporting/importing, and deals with the issues international companies need to understand if they are to succeed trading overseas. It examines basic marketing concepts and tools, ...

  • Alternative Investments And The Mismanagement Of Risk

    Alternative Investments And The Mismanagement Of Risk

    Chorafas, Dimitris N.

    Macmillan Publishers (2003)

    valoración

    • EAN: 9781403906816
    • Páginas: 240
    • Fecha de edición: 2003

    pvp.109,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    'Investors beware' is good advice in any situation, especially when dealing with the control of risk and alternative investments. In this book Chorafas has uncovered the hidden risks behind alternative investments through extensive research in ...

  • The Future Of Marketing. Critical 21st Century Perspectives.

    The Future Of Marketing. Critical 21st Century Perspectives.

    Kitchen, Philip

    Macmillan Publishers (2003)

    valoración

    • EAN: 9780333992869
    • Páginas: 224
    • Fecha de edición: 2003

    pvp.99,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This book is intended for practitioners and academics who wish to develop an understanding of marketing in an international context. The book provides a series of critical perspectives on marketing from senior authors around the ...

  • Doing Business In Emerging Europe.

    Doing Business In Emerging Europe.

    Lhabitant, Francois-Serge

    Macmillan Publishers (2003)

    valoración

    • EAN: 9780333993019
    • Páginas: 288
    • Fecha de edición: 2003

    pvp.99,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The transformation, which is unfolding in emerging European countries is a unique historic event. In several countries, the transition has been quite positive; most analysts anticipate continued real growth in the coming years. While opportunities ...

  • The Economics Of Alfred Marshall.

    The Economics Of Alfred Marshall.

    Arena, Richard Quere, M.

    Macmillan Publishers (2003)

    valoración

    • EAN: 9781403901682
    • Páginas: 288
    • Fecha de edición: 2003

    pvp.104,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The Economics of Alfred Marshall brings together a number of leading international scholars for a timely reappraisal of Marshall's contribution to the development of economics. The aims of the contributors are firstly to revisit the ...

  • Added Value: How To Generate Brand-Led Growth

    Added Value: How To Generate Brand-Led Growth

    Sherrington, Mark

    Macmillan Publishers (2003)

    valoración

    • EAN: 9781403903877
    • Páginas: 256
    • Fecha de edición: 2003

    pvp.49,95 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This work is based upon the operating system of the company, "Added Value", founded by the author, and now one of the world's largest marketing and branding consultancies. Two thirds of the value of most ...

  • The Big Mac Index. Applications Of Purchasing Power Parity

    The Big Mac Index. Applications Of Purchasing Power Parity

    Ong, Li Liang

    Macmillan Publishers (2003)

    valoración

    • EAN: 9781403903105
    • Páginas: 126
    • Fecha de edición: 2003

    pvp.79,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    PPP is one of the most widely researched areas in international finance and one of the most controversial in the theory of exchange rate determination. This book demonstrates the applications of Purchasing Power Parity in ...

  • Leadership Unplugged

    Leadership Unplugged

    Moore, Jacqueline Sonsino, S.

    Macmillan Publishers (2003)

    valoración

    • EAN: 9781403903815
    • Páginas: 320
    • Fecha de edición: 2003

    pvp.49,95 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    For managers, talk is action. This book argues that what senior executives do should rest squarely on what they say. The logical conclusion is that organizations are a network of conversations between employees, employers, suppliers ...

  • Executive Coaching. Exploding The Myths.

    Executive Coaching. Exploding The Myths.

    Best, Bill Chapman, Tony

    Macmillan Publishers (2003)

    valoración

    • EAN: 9781403902610
    • Páginas: 320
    • Fecha de edición: 2003

    pvp.49,95 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The best performing organisations recognise that effective executive coaching is a key factor in developing successful leaders and teams. Having worked directly with more than 40% of the Fortune top 100 global corporations for more ...

  • A Practical Guide To Collateral Management In The Otc Derivatives Market

    A Practical Guide To Collateral Management In The Otc Derivatives Market

    Davenport, Penny

    Macmillan Publishers (2003)

    valoración

    • EAN: 9781403912039
    • Páginas: 304
    • Fecha de edición: 2003

    pvp.239,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This is the first book of its kind on the market and is aimed at collateral management professionals in the OTC derivatives markets. It is a guide to the key topics involved in establishing and ...

  • Globalization Or Regionalization Of The European Car Industry?

    Globalization Or Regionalization Of The European Car Industry?

    Freyssenet, Michel Shimizu, Koichi

    Macmillan Publishers (2003)

    valoración

    • EAN: 9781403905819
    • Páginas: 320
    • Fecha de edición: 2003

    pvp.99,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The automobile sector is one of the most archetypal global industries and is seen by many as one of the main drivers behind the homogenisation of world markets due to firms' internationalization strategies and the ...

  • The Rhetoric And Reality Of Marketing.An International Managerial Approach.

    The Rhetoric And Reality Of Marketing.An International Managerial Approach.

    Kitchen, Philip

    Macmillan Publishers (2003)

    valoración

    • EAN: 9780333987322
    • Páginas: 192
    • Fecha de edición: 2003

    pvp.99,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practice ...

  • Antitrust, Regulation And Competition. Central Issues In Contemporary Economic Theory And Policy.

    Antitrust, Regulation And Competition. Central Issues In Contemporary Economic Theory And Policy.

    Baldassarri, Mauricio

    Macmillan Publishers (2003)

    valoración

    • EAN: 9781403908032
    • Páginas: 294
    • Fecha de edición: 2003

    pvp.109,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Antitrust, Regulation and Competition brings together a group of well-known European and American academics to examine antitrust policies and competitive behaviour on a wide variety of topical cases and critical markets. Taking both a theoretical ...

  • How To Reduce Unemployment In Europe. Central Issues In Contemporary Economic Theory And Policy.

    How To Reduce Unemployment In Europe. Central Issues In Contemporary Economic Theory And Policy.

    Baldassarri, Mauricio

    Macmillan Publishers (2003)

    valoración

    • EAN: 9781403908049
    • Páginas: 164
    • Fecha de edición: 2003

    pvp.99,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Including contributions from some of the world's most respected economists, How to Reduce Unemployment in Europe examines the performance of the European labour market compared to the US market and to the countries in Europe ...

  • The New Welfare. Unemployment And Social Security In Europe.

    The New Welfare. Unemployment And Social Security In Europe.

    Baldassarri, Mauricio

    Macmillan Publishers (2003)

    valoración

    • EAN: 9781403911735
    • Páginas: 252
    • Fecha de edición: 2003

    pvp.104,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The New Welfare brings together a group of leading scholars to examine issues relating to unemployment and social security in Europe, focusing on how to promote employment and how to reform social security. The crucial ...

  • Studies In Labour Markets And Industrial Relations

    Studies In Labour Markets And Industrial Relations

    Baldassarri, Mauricio

    Macmillan Publishers (2003)

    valoración

    • EAN: 9780333714645
    • Páginas: 304
    • Fecha de edición: 2003

    pvp.109,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    In the last twenty years, Italy has undergone significant changes in the functioning of the labour market and industrial relations. This makes it an excellent case study for evaluating labour market practices and possibilities for ...

  • Ideology And The International Economy. The Decline And Fall Of Bretton Woods.

    Ideology And The International Economy. The Decline And Fall Of Bretton Woods.

    Leeson, Robert

    Macmillan Publishers (2003)

    valoración

    • EAN: 9781403903709
    • Páginas: 242
    • Fecha de edición: 2003

    pvp.104,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    For twenty-five years, the International Monetary Fund administered a worldwide system of fixed exchange rates until their system was destroyed by a combination of market forces and those who advocated market forces. The first destructive ...

  • Marketing: a Complete Guide

    Marketing: a Complete Guide

    Christopher, Martin Mcdonald, Malcolm

    Macmillan Publishers (2003)

    valoración

    • EAN: 9780333994375
    • Páginas: 448
    • Fecha de edición: 2003

    pvp.49,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Assuming no prior marketing knowledge, this volume provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic. Drawing on their substantial ...

  • Credit Risk Modelling

    Credit Risk Modelling

    Keating, Con

    Macmillan Publishers (2003)

    valoración

    • EAN: 9780333998618
    • Páginas: 1000
    • Fecha de edición: 2003

    pvp.239,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Credit Risk Modelling is a practitioner's guide to the theory and practice of credit risk management at instrument and portfolio levels. It analyses the techniques for the modelling, evaluation and management of credit exposures and ...

  • Regulating And Supervising Investment Services In The European Union

    Regulating And Supervising Investment Services In The European Union

    Avgerinos, Yannis

    Macmillan Publishers (2003)

    valoración

    • EAN: 9781403912046
    • Páginas: 320
    • Fecha de edición: 2003

    pvp.99,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This book provides an extensive and critical assessment of the current regulatory and supervisory framework of investment services in the European Union (EU) and proposes alternative institutional structures. Recent trends in financial services at EU ...