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Libros de: Kogan Page
Mostrando 503 libros encontrados. (26 páginas).
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Retail Marketing Strategy "Delivering Shopper Delight"
Berkhout, Constant
Kogan Page (2017)
- EAN: 9780749476915
- Páginas: 296
- Fecha de edición: 2017
pvp.41,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Basing shopper marketing strategy on customer insights is what differentiates market leading retail brands from weaker competitors. Many retail organizations lack business development and strategic departments that collect experiences, set benchmarks and create models and ...
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The Handbook of Logistics and Distribution Management "Understanding the Supply Chain "
Baker, Peter Croucher, Phil Rushton, Alan
Kogan Page (2017)
- EAN: 9780749476779
- Páginas: 912
- Fecha de edición: 2017
pvp.61,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
The Handbook of Logistics and Distribution Management provides the tools for analysing the strategic, tactical and operational options of logistics and supply chain. Providing practical context, this latest edition is ideal for new students to ...
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Neuro Design "Neuromarketing Insights to Boost Engagement and Profitability "
Bridger, Darren
Kogan Page (2017)
- EAN: 9780749478889
- Páginas: 264
- Fecha de edición: 2017
pvp.27,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including Procter & Gamble, Coca-Cola, Tesco and Google, now ...
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Conduct Risk Management "Using a Behavioural Approach to Protect Your Board and Financial Services Business "
Miles, Roger
Kogan Page (2017)
- EAN: 9780749478612
- Páginas: 312
- Fecha de edición: 2017
pvp.62,95 €
En stock
Conduct risk is at the core of behavioural regulation, a new approach to regulating financial services, whose new agencies and public prosecutors have spread rapidly across the world. Its prosecutors intervene assertively to challenge financial ...
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Digital Selling "How to Use Social Media and the Web to Generate Leads and Sell More"
Leboff, Grant
Kogan Page (2016)
- EAN: 9780749475079
- Páginas: 216
- Fecha de edición: 2016
pvp.29,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
The sales and marketing functions are increasingly converging, with lead generation now frequently arising from digital promotional campaigns, and the opportunities for tried and tested consultative sales techniques diminishing in the face of scarce customer ...
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The 4G Mobile Revolution "Creation, innovation and transformation at EE"
Jackson, Stuart Swantee, Olaf
Kogan Page (2016)
- EAN: 9780749479398
- Páginas: 216
- Fecha de edición: 2016
pvp.29,50 €
En stock
The 4G Mobile Revolution charts the extraordinary journey of innovation and change at EE, told by its former CEO, Olaf Swantee. This is the story of the highly successful transformation when Orange and T-Mobile merged ...
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Handbook of International Trade and Finance "The complete Guide for International Sales, Finance, Shipping and Administration"
Grath, Anders
Kogan Page (2016)
- EAN: 9780749475987
- Páginas: 264
- Fecha de edición: 2016
pvp.57,75 €
Sin Stock. Posibilidad entre 11 y 20 dias
International trade, and its financing, is now a key component of many undergraduate and postgraduate qualifications. For anyone involved in international sales, finance, shipping and administration, or for those studying for academic or professional qualifications ...
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The 30 Day MBA in Business Finance "Your Fast Track Guide to Business Success"
Barrow, Colin
Kogan Page (2016)
- EAN: 9780749475406
- Páginas: 264
- Fecha de edición: 2016
pvp.25,65 €
Sin Stock. Posibilidad entre 11 y 20 dias
The 30 Day MBA in Business Finance provides a complete 'course' in business finance, covering 13 key topics which fall under three main headings - the fundamentals of business finance, corporate capital structures and financial ...
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Economics for Business "A Guide to Decision Making in a Complex Global Macroeconomy"
Cohen, Ivan K.
Kogan Page (2015)
- EAN: 9780749470197
- Páginas: 360
- Fecha de edición: 2015
pvp.45,20 €
Sin Stock. Posibilidad entre 11 y 20 dias
Economics for Business enables the reader to develop a clear understanding of the economic environment in which business takes place. This comprehensive book covers: the process of globalization and its implications for business; the role ...
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Neuroscience for Learning and Development "How to Apply Neuroscience and Psychology for Improved Learning and Training"
Collins, Stella
Kogan Page (2015)
- EAN: 9780749474614
- Páginas: 248
- Fecha de edición: 2015
pvp.45,20 €
Sin Stock. Posibilidad entre 11 y 20 dias
Neuroscience for Learning and Development is about the psychology and neuroscience that underpins effective and successful training and learning. It introduces the latest research and concepts and suggests practical tools, techniques and ideas to improve ...
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Coaching in Times of Crisis and Transformation "How to Help Individuals and Organisations Flourish"
Hall, Liz
Kogan Page (2015)
- EAN: 9780749468309
- Páginas: 288
- Fecha de edición: 2015
pvp.43,50 €
Sin Stock. Posibilidad entre 11 y 20 dias
Coaching in Times of Crisis and Transformation takes an in-depth look at crisis and change in the world we live in today and discusses its impact on both individuals and organizations. Covering not just coaching ...
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50 Top Tools for Coaching "A Complete Toolkit for Developing and Empowering People"
Gorell, Ro Jones, Gillian
Kogan Page (2015)
- EAN: 9780749473440
- Páginas: 272
- Fecha de edición: 2015
pvp.36,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
This fully revised, 3rd edition of 50 Top Tools for Coaching will equip you with the techniques you need to comfortably face every coaching situation and know that you are prepared to do the best ...
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Ultimate Job Search "The Definitive Guide to Networking, Interviews and Follow-Up Strategies"
Williams, Lynn
Kogan Page (2015)
- EAN: 9780749474157
- Páginas: 264
- Fecha de edición: 2015
pvp.19,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Starting work or changing jobs can be one of life's most stressful experiences, and with today's crowded job market it is more of a challenge than ever. Even when your CV does get you through ...
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Global Supply Chain Ecosystems "Strategies for Competitive Advantage in a Complex, Connected World"
Millar, Mark
Kogan Page (2015)
- EAN: 9780749471583
- Páginas: 288
- Fecha de edición: 2015
pvp.59,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Twenty-first-century supply chains have evolved into world-wide inter-connected supply-and-demand networks comprising vastly more complex operations, with profound inter-dependencies and exposure to greater volatility in our uncertain world. The linear concept of a chain is therefore ...
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Rethinking Prestige Branding "Secrets of the Ueber-Brands"
Kuehlwein, Jp Schaefer, Wolfgang
Kogan Page (2015)
- EAN: 9780749470036
- Páginas: 272
- Fecha de edición: 2015
pvp.33,80 €
Sin Stock. Posibilidad entre 11 y 20 dias
What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with ...
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Understanding Project Management "Skills and Insights for Successful Project Delivery"
Straw, Gary
Kogan Page (2015)
- EAN: 9780749470555
- Páginas: 328
- Fecha de edición: 2015
pvp.39,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Understanding Project Management takes an applied approach to the study of project management, carefully balancing reflective practice and methodology necessary for successful deployment of tools and techniques in the real world. Including plenty of practical ...
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Business Operations Models "Becoming a Disruptive Competitor"
Braithwaite, Alan Christopher, Martin
Kogan Page (2015)
- EAN: 9780749473310
- Páginas: 264
- Fecha de edición: 2015
pvp.39,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Most successful companies have operations management at their heart. It enables strategy and should be part of boardroom discussions. However, Cranfield research has shown that business strategy barely recognises the world of operations management. Recognising ...
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The A-Z of Careers and Jobs
Hodgson, Susan
Kogan Page (2015)
- EAN: 9780749473624
- Páginas: 368
- Fecha de edición: 2015
pvp.22,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
From accountant to zoologist, this new edition of The A-Z of Careers & Jobs offers detailed insights into more than 300 career areas. For those looking for their first job after school or university, or ...
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When Digital Becomes Human "The Transformation of Customer Relationships"
Van Belleghem, Steven
Kogan Page (2015)
- EAN: 9780749473235
- Páginas: 208
- Fecha de edición: 2015
pvp.26,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. But success doesn't ...
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Paid Attention "Innovative Advertising for a Digital World"
Yakov, Faris
Kogan Page (2015)
- EAN: 9780749473600
- Páginas: 216
- Fecha de edición: 2015
pvp.26,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences ...
