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Libros de: Kogan Page
Mostrando 503 libros encontrados. (26 páginas).
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International Human Resource Management "A Case Study Approach "
Wintersberger, Daniel
Kogan Page (2017)
- EAN: 9780749480981
- Páginas: 288
- Fecha de edición: 2017
pvp.48,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
In the face of globalization, multinational companies have become the norm, rather than the exception. HR professionals now need to manage across borders, cultures and time zones, meaning that a complete understanding of the theory ...
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Confident Data Skills "Master the Fundamentals of Working With Data and Supercharge Your Career "
Eremenko, Kirill
Kogan Page (2018)
- EAN: 9780749481544
- Páginas: 224
- Fecha de edición: 2018
pvp.21,00 €
Sin Stock. Posibilidad entre 11 y 20 dias
Data science is the most exciting skill you can master. Data has dramatically changed how our world works. From entertainment to politics, from technology to advertising and from science to the business world, data is ...
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Managing the Retail Supply Chain "Merchandising Strategies That Increase Sales and Improve Profitability "
Taylor, Glenn Topps, James
Kogan Page (2017)
- EAN: 9780749480622
- Páginas: 288
- Fecha de edición: 2017
pvp.53,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Buying, merchandising and the supply chain are inextricably linked. Product merchandisers play a key role within retail, as profits can be affected by how successfully they undertake their work. Merchandisers set prices to maximise profits ...
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Accounting and Finance for Managers "A Decision-Making Approach "
Bamber, Matt Parry, Simon
Kogan Page (2017)
- EAN: 9780749481148
- Páginas: 488
- Fecha de edición: 2017
pvp.48,95 €
En stock
Accounting and Finance for Managers is specifically designed for MBA, EMBA, MA and MSc Business and Management students who require a grounding in the key concepts of accounting and finance. Including real financial statements and ...
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Digital Branding "A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement "
Rowles, Daniel
Kogan Page (2017)
- EAN: 9780749481698
- Páginas: 213
- Fecha de edición: 2017
pvp.27,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Digital Branding second edition, provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. It draws together each of the core marketing avenues such as content marketing, social ...
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Experiential Marketing "A Practical Guide to Interactive Brand Experiences "
Smilansky, Shirra
Kogan Page (2017)
- EAN: 9780749480967
- Páginas: 305
- Fecha de edición: 2017
pvp.28,07 €
Sin Stock. Posibilidad entre 11 y 20 dias
The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes that ...
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B2B Marketing Strategy "Differentiate, Develop and Deliver Lasting Customer Engagement "
Taylor, Heidi
Kogan Page (2017)
- EAN: 9780749481063
- Páginas: 200
- Fecha de edición: 2017
pvp.27,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before. ...
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Native Advertising "The Essential Guide "
Lovell, Dale
Kogan Page (2017)
- EAN: 9780749481162
- Páginas: 240
- Fecha de edición: 2017
pvp.20,00 €
En stock
Native advertising: paid-for media that looks and behaves like the content around it. It affects us all. If you own a smartphone, use social media or read content online, you will have been exposed to ...
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Armstrong's Handbook of Human Resource Management Practice
Armstrong, Michael Taylor, Stephen
Kogan Page (2017)
- EAN: 9780749474119
- Páginas: 738
- Fecha de edición: 2017
pvp.61,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Armstrong's Handbook of Human Resource Management Practice is the bestselling, definitive text for all HRM students and professionals. Providing a complete resource for understanding and implementing HR in relation to the needs of the business ...
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How to Prepare a Business Plan "Your Guide to Creating an Excellent Strategy, Forecasting Your Finances and Producing a Persuasive Plan"
Blackwell, Edward
Kogan Page (2017)
- EAN: 9780749481100
- Páginas: 224
- Fecha de edición: 2017
pvp.21,00 €
Sin Stock. Posibilidad entre 11 y 20 dias
An excellent business plan impresses financial backers, provides a clear blueprint for the future of your company and functions as a benchmark against which to measure future growth. How to Prepare a Business Plan explains ...
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Starting a Business From Home "Your Guide to Planning Your Home Start-up, Reaching a Market and Creating a Profit"
Barrow, Colin
Kogan Page (2017)
- EAN: 9780749480844
- Páginas: 304
- Fecha de edición: 2017
pvp.21,00 €
Sin Stock. Posibilidad entre 11 y 20 dias
For aspiring entrepreneurs and business owners, the possibilities are limitless. The flexibility, freedom and cost-effectiveness that starting-up in the home offers means that more and more entrepreneurs are choosing this as the best location to ...
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Starting a Successful Business "Your Guide to Setting Up Your Dream Start-up, Controlling its Finances and Managing its Operations"
Morris, Michael J.
Kogan Page (2017)
- EAN: 9780749480868
- Páginas: 280
- Fecha de edición: 2017
pvp.21,00 €
Sin Stock. Posibilidad entre 11 y 20 dias
The first 18 months of your business is crucial. This is when the majority of new businesses fail and where a lack of proper preparation and forward planning can be your downfall. This eighth edition ...
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Effective People Management "Your Guide to Boosting Performance, Managing Conflict and Becoming a Great Leader in Your Start Up"
Wellington, Pat
Kogan Page (2017)
- EAN: 9780749480820
- Páginas: 256
- Fecha de edición: 2017
pvp.15,00 €
En stock
Motivated staff are the lifeblood of every business. With the right talent and an engaged team, your company will be empowered to beat the competition and grow its market share. Effective People Management covers all ...
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Innovative B2B Marketing "New Models, Processes and Theory "
Hall, Simon
Kogan Page (2017)
- EAN: 9780749480806
- Páginas: 256
- Fecha de edición: 2017
pvp.27,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Innovative B2B Marketing is a clear, practical guide that demystifies modern aspects of B2B marketing, including marketing models, processes and thought leadership pieces. New customer buying habits, the digital era and the new industry landscape ...
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Food Supply Chain Management and Logistics "From Farm to Fork "
Dani, Samir
Kogan Page (2015)
- EAN: 9780749473648
- Páginas: 260
- Fecha de edición: 2015
pvp.54,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
With the growth of the food industry come unique logistics challenges, new supply routes, demand dynamics and investment re-shaping the future of the food logistics industry. It is therefore important for the food industry to ...
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How the Stock Market Works
Becket, Michael
Kogan Page (2017)
- EAN: 9780749480554
- Páginas: 176
- Fecha de edición: 2017
pvp.21,00 €
En stock
So just how does the investment industry really work?
Now more than ever, people are being affected by the fluctuations in the global economy and by financial uncertainty - with major impacts on their ... -
Building the Agile Business Through Digital Transformation
Abraham, Peter Perkin, Neil
Kogan Page (2017)
- EAN: 9780749480394
- Páginas: 288
- Fecha de edición: 2017
pvp.27,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Building the Agile Business through Digital Transformation is a guide for organizational development professionals and change managers needing to better understand, implement and lead digital transformation in the workplace. It sets aside traditional thinking and ...
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Artificial Intelligence Marketing and Predicting Consumer Choice "An Overview of Tools and Techniques "
Struhl, Steven
Kogan Page (2017)
- EAN: 9780749479558
- Páginas: 272
- Fecha de edición: 2017
pvp.27,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
The ability to predict consumer choice is a fundamental aspect to success for any business. In the context of artificial intelligence marketing, there are a wide array of predictive analytic techniques available to achieve this ...
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Myths of PR "All Publicity is Good Publicity and Other Popular Misconceptions "
Leigh, Rich
Kogan Page (2017)
- EAN: 9780749479596
- Páginas: 224
- Fecha de edición: 2017
pvp.21,00 €
Sin Stock. Posibilidad entre 11 y 20 dias
Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. ...
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Data Strategy "How to Profit from a World of Big Data, Analytics and the Internet of Things "
Marr, Bernard
Kogan Page (2017)
- EAN: 9780749479855
- Páginas: 200
- Fecha de edición: 2017
pvp.27,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Data is revolutionizing the way we all do business. Every business is now a data business and needs a robust Data Strategy. However less than 0.5% of all data is ever analysed and used, offering ...
