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Libros de: Kogan Page
Mostrando 99 libros encontrados. (5 páginas).
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The Deal Paradox "Mergers and Acquisitions Success in the Age of Digital Transformation"
Driessen, Michel
Kogan Page (2023)
- EAN: 9781398608115
- Páginas: 205
- Fecha de edición: 2023
pvp.47,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
The Deal Paradox explores what successful dealmaking looks like in the age of digital transformation, drawing on interviews with top dealmakers and M&A experts sharing their stories, triumphs, and challenges.
Taking a dynamic ... -
Disruptive Technologies "Develop a Practical Framework to Understand, Evaluate and Respond to Digital Disruption"
Armstrong, Paul
Kogan Page (2023)
- EAN: 9781398609204
- Páginas: 237
- Fecha de edición: 2023
pvp.29,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
The next two decades will see more waves of technological disruption than the previous fifty. Adaptability and understanding of technological changes are now mission-critical to every business.
Disruptive Technologies offers a three-step framework that ... -
Marketing Analytics "A Practical Guide to Improving Consumer Insights Using Data Techniques"
Grigsby, Mike
Kogan Page (2022)
- EAN: 9781398608191
- Páginas: 322
- Fecha de edición: 2022
pvp.44,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you ...
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The Martech Handbook "Build a Technology Stack to Attract and Retain Customers"
Alfonso, Darrell
Kogan Page (2022)
- EAN: 9781398606449
- Páginas: 243
- Fecha de edición: 2022
pvp.27,95 €
En stock
Increase customer attraction, acquisition and retention by using technology to create seamless, effective and joined-up marketing.
It can be hard to know where to begin with the sheer number of platforms and solutions available ... -
Agile Marketing "Unlock Adaptive and Data-Driven Marketing for Long-Term Success"
Perkin, Neil
Kogan Page (2022)
- EAN: 9781398605107
- Páginas: 279
- Fecha de edición: 2022
pvp.34,95 €
En stock
Create and apply responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures, processes and culture, to be fit for purpose in today's changeable environment.
Agile Marketing is an essential ... -
Marketing Metrics "Leverage Analytics and Data to Optimize Marketing Strategies"
Inge, Christina
Kogan Page (2022)
- EAN: 9781398606593
- Páginas: 318
- Fecha de edición: 2022
pvp.42,50 €
Sin Stock. Posibilidad entre 11 y 20 dias
Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand and develops product strategies.
Many brands talk ... -
The Practical Guide to Digital Transformation "Quickly Master the Essentials With Tips, Case Studies and Actionable Advice"
Weiss, Antonio
Kogan Page (2022)
- EAN: 9781398603653
- Páginas: 220
- Fecha de edición: 2022
pvp.27,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Digital transformation is a vital practice for organizations trying to keep up with competitors, but with new digital approaches constantly promising to revolutionise the workplace it can feel impossible to keep up. Cut through the ...
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Be Data Driven "How Organizations Can Harness the Power of Data"
Morrow, Jordan
Kogan Page (2022)
- EAN: 9781398606128
- Páginas: 225
- Fecha de edición: 2022
pvp.33,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Make any team or business data driven with this practical guide to overcoming common challenges and creating a data culture.
Businesses are increasingly focusing on their data and analytics strategy, but a data-driven culture ... -
The Future Home in the 5G Era "Next Generation Strategies for Hyper-connected Living"
Maurer, Boris Nazi, George Phadke, Amol Wang, Jefferson
Kogan Page (2020)
- EAN: 9781789665529
- Páginas: 200
- Fecha de edición: 2020
pvp.27,95 €
En stock
The Future Home in the 5G Era looks at new hyper-connected home environments in which devices and apps will work together seamlessly to respond to and anticipate customers' needs, all with maximum security and privacy. ...
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The Financial Services Guide to Fintech "Driving Banking Innovation Through Effective Partnerships "
Mohan, Devie
Kogan Page (2020)
- EAN: 9780749486372
- Páginas: 250
- Fecha de edición: 2020
pvp.41,95 €
En stock
Fintech has emerged as one of the fastest growing sectors in the financial services industry and has radically disrupted traditional banking. However, it has become clear that for both to thrive, the culture between fintech ...
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IT Governance "An International Guide to Data Security and ISO 27001/ISO 27002 "
Calder, Alan Watkins, Steve
Kogan Page (2019)
- EAN: 9780749496951
- Páginas: 395
- Fecha de edición: 2019
pvp.67,95 €
En stock
Faced with the compliance requirements of increasingly punitive information and privacy-related regulation, as well as the proliferation of complex threats to information security, there is an urgent need for organizations to adopt IT governance best ...
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The Money Revolution "Easy Ways to Manage Your Finances in a Digital World "
Boden, Anne
Kogan Page (2019)
- EAN: 9781789660616
- Páginas: 205
- Fecha de edición: 2019
pvp.21,00 €
En stock
There's never been a shortage of advice on managing your money, clearing debt, being canny with your cash and getting the best deals. But it can be hard work, and everyone seems to be saying ...
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The Retail Start-Up Book "Successfully Plan, Launch and Grow a Business "
Gee, Rowland Sloan, Danny Symes, Graham
Kogan Page (2019)
- EAN: 9780749484729
- Páginas: 288
- Fecha de edición: 2019
pvp.27,95 €
En stock
The retail market in the UK is worth more than £400 billion annually and employs over 3 million workers, while in the US 29 million people create over USD $4 trillion of revenue through the ...
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Blockchain Babel "The Crypto-Craze and the Challenge to Business "
Pejic, Igor
Kogan Page (2019)
- EAN: 9780749484163
- Páginas: 288
- Fecha de edición: 2019
pvp.21,00 €
En stock
Blockchain is the technology behind bitcoin and other crypto-currencies. According to Santander, it could save financial institutions $15-20bn a year from 2022 onward. Most experts see an unprecedented potential, but many banks, payment processors and ...
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The Post-Truth Business "How to Rebuild Brand Authenticity in a Distrusting World"
Pillot De Chenecey, Sean
Kogan Page (2018)
- EAN: 9780749482817
- Páginas: 288
- Fecha de edición: 2018
pvp.21,00 €
En stock
Brands are built on trust, but in a post-truth world they're faced with a serious challenge: so much of modern life is defined by mistrust. A shattering of the vital trust connection between brands and ...
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Working in the Gig Economy "How to Thrive and Succeed When You Chose to Work for Yourself "
Oppong, Thomas
Kogan Page (2018)
- EAN: 9780749483555
- Páginas: 178
- Fecha de edición: 2018
pvp.21,00 €
En stock
There are new flexible and independent working opportunities available in the gig economy for those brave enough to seize them. It is estimated that the number people involved with the gig economy will double in ...
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The Gen Z Frequency "How Brands Tune in and Build Credibility "
Baird, Derek E. Witt, Gregg L.
Kogan Page (2018)
- EAN: 9780749482480
- Páginas: 240
- Fecha de edición: 2018
pvp.20,00 €
En stock
Generation Z, ranging from tweens to young adults, has enormous spending power; yet it is one of the most challenging generational cohorts for brands to reach. It is projected to be the largest consumer demographic ...
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The GDPR Handbook "A Guide to Implementing the EU General Data Protection Regulation "
Kolah , Ardi
Kogan Page (2018)
- EAN: 9780749474942
- Páginas: 353
- Fecha de edición: 2018
pvp.25,00 €
En stock
The GDPR Handbook is a thorough introduction to the EU General Data Protection Regulation. It covers in detail how companies of all sizes need to operate within the GDPR requirements and how to deal with ...
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Anti-Money Laundering "A Practical Guide to Reducing Organizational Risk "
Chapman, Rose
Kogan Page (2018)
- EAN: 9780749481896
- Páginas: 210
- Fecha de edición: 2018
pvp.47,95 €
En stock
It is estimated that between 2 and 5 per cent of global GDP (over $3 trillion) is laundered by criminals around the world every year. Once thought to be a problem which only affected banks ...
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Digital Darwinism "Survival of the Fittest in the Age of Business Disruption "
Goodwin, Tom
Kogan Page (2018)
- EAN: 9780749482282
- Páginas: 232
- Fecha de edición: 2018
pvp.19,95 €
En stock
Digital Darwinism takes an exhilarating look at disruptive thinking to inspire those who want to be the best at digital transformation. Change across business is accelerating, but the lifespan of companies is decreasing. Life is ...
