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Libros de: Kogan Page
Mostrando 500 libros encontrados. (25 páginas).
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Marketing Accountability
Mcdonald, Malcolm
Kogan Page (2009)
- EAN: 9780749453862
- Páginas: 304
- Fecha de edición: 2009
pvp.43,70 €
Sin Stock. Posibilidad entre 11 y 20 dias
No CEO or CFO wants to hear that their marketing investment was a gamble, and greater accountability for marketing expenditure is one of the biggest issues facing the marketing community today. "Marketing Accountability" by Malcolm ...
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The Ethical Executive "Avoiding The Traps Of The Unethical Workplace"
Avoiding The Traps Of The Unethical WorkplaceHersey, Paul
Kogan Page (2009)
- EAN: 9780749453350
- Páginas: 160
- Fecha de edición: 2009
pvp.23,64 €
Sin Stock. Posibilidad entre 11 y 20 dias
In the socially responsible, conscience-focused marketplaces of today, the demand for more ethical business processes and actions is increasing. Enron, Worldcom and - most recently - individual rogue financial traders have all helped to shake ...
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Experimental Marketing "A Practical Guide To Interactive Brand Experiences"
A Practical Guide To Interactive Brand ExperiencesSmilansky, Shaz
Kogan Page (2009)
- EAN: 9780749452759
- Páginas: 272
- Fecha de edición: 2009
pvp.40,96 €
Sin Stock. Posibilidad entre 11 y 20 dias
Consumers are constantly inundated with repetitive traditional advertising messages, bombarding their lives, interrupting their TV shows and generally getting in the way. The consumer does not feel any real emotional connection with these brands, and ...
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Project Governance "A Practical Guide To Effective Project Decision Making"
A Practical Guide To Effective Project Decision MakingGarland, Ross
Kogan Page (2009)
- EAN: 9780749453060
- Páginas: 224
- Fecha de edición: 2009
pvp.63,70 €
Sin Stock. Posibilidad entre 11 y 20 dias
Effective project decision making is recognised as a key feature of successful projects. Ineffective decision making leads to project delay and failure. "Project Governance" takes readers through the logical steps required for the establishment of ...
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Strategic Alliances And Marketing Partnerships "Gaining Competitive Advantage Through Collaboration And Partneri"
Gaining Competitive Advantage Through Collaboration And PartneriGibbs, Richard
Kogan Page (2009)
- EAN: 9780749454845
- Páginas: 256
- Fecha de edición: 2009
pvp.54,60 €
Sin Stock. Posibilidad entre 11 y 20 dias
"Strategic Alliances and Marketing Partnerships" will help you to understand how partnerships function and how you can manage them more effectively and efficiently. Based on solid research and dealing with key topics such as supply ...
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Emotional Intelligence Coaching
Neale, Stephen
Kogan Page (2009)
- EAN: 9780749454586
- Páginas: 244
- Fecha de edición: 2009
pvp.45,50 €
Sin Stock. Posibilidad entre 11 y 20 dias
"Emotional Intelligence Coaching" examines how emotions and habits can impact on performance. Emotional intelligence is about recognising how the attitudes we have prevent us from reaching our potential and replacing them with more useful attitudes, ...
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Making Sense Of Changing Management
Cameron, Esther
Kogan Page (2009)
- EAN: 9780749453107
- Páginas: 384
- Fecha de edición: 2009
pvp.49,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Written for students and professionals alike, "Making Sense of Change Management" is the classic text in the field of change management. It is aimed at anyone who wants to understand why change happens, how it ...
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Managing Risk In Extreme Environments
Martin, Duncan
Kogan Page (2007)
- EAN: 9780749449452
- Páginas: 192
- Fecha de edición: 2007
pvp.54,60 €
Sin Stock. Posibilidad entre 11 y 20 dias
When it really is a matter of life and death, how do risk management strategies stand up to the pressure? Do such radical situations have a practical relevance to risk management policies in today's business ...
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Strategic Human Resource Management "A Guide To Action"
A Guide To ActionArmstrong, Michael
Kogan Page (2008)
- EAN: 9780749453756
- Páginas: 248
- Fecha de edición: 2008
pvp.45,50 €
Sin Stock. Posibilidad entre 11 y 20 dias
"Strategic Human Resource Management" provides practical guidance on putting complex HR strategies into practice. Presenting HRM strategies that have been formulated and developed by practitioners, academics and consultants, it demonstrates how these can be implemented ...
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Hr Strategy For The High Performing Business
Eigenhuis, Ap
Kogan Page (2008)
- EAN: 9780749454029
- Páginas: 207
- Fecha de edición: 2008
pvp.40,96 €
Sin Stock. Posibilidad entre 11 y 20 dias
"HR Strategy for the High Performing Business" encourages companies to analyse the weak points in their business and focus HR on transforming these problem areas. A unique checklist to identify areas of corporate weakness demonstrates ...
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Essential Business Finance
Barrow, Paul
Kogan Page (2008)
- EAN: 9780749453985
- Páginas: 272
- Fecha de edición: 2008
pvp.29,10 €
Sin Stock. Posibilidad entre 11 y 20 dias
This accessible, practical guide will help you through the financial maze of starting up a business, growing it, and even eventually selling it. Expert author Paul Barrow highlights key issues by using case studies of ...
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Develop Marketing Skills
Gosnay, Ruth
Kogan Page (2008)
- EAN: 9780749453954
- Páginas: 176
- Fecha de edición: 2008
pvp.16,36 €
Sin Stock. Posibilidad entre 11 y 20 dias
It is important to understand what marketing is and how it can be integrated into your business, in order to improve its competitive advantage. With busy, fast paced lives, professionals often find that they don't ...
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The Diversity Training Handbook
Clements, Phil
Kogan Page (2008)
- EAN: 9780749450687
- Páginas: 224
- Fecha de edición: 2008
pvp.45,40 €
Sin Stock. Posibilidad entre 11 y 20 dias
Diversity issues and the need to understand, and if necessary, change underlying attitudes has become increasingly important for organizations in the aftermath of domestic and global events. This timely new edition provides a practical approach ...
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The Assessment And Selection Handbook
Taylor, Ian
Kogan Page (2008)
- EAN: 9780749454036
- Páginas: 272
- Fecha de edición: 2008
pvp.63,70 €
Sin Stock. Posibilidad entre 11 y 20 dias
This book provides advice and tools to effectively introduce, design and deliver assessment or development centres in an organization. The versatile selection methods can also be used by managers and HR professionals wishing to develop ...
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pvp.36,38 €
Sin Stock. Posibilidad entre 11 y 20 dias
'I believe that 'emotion' is where it's at' - Tom Peters. For far too long, emotions have been ignored in favour of rationality and efficiency, but breakthroughs in brain science have revealed that people are ...
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The Growing Business Handbook
Jolly, Adam
Kogan Page (2008)
- EAN: 9780749453466
- Páginas: 408
- Fecha de edición: 2008
pvp.45,50 €
Sin Stock. Posibilidad entre 11 y 20 dias
"The Growing Business Handbook" is a superb reference tool for all businesses with growth potential, filled with invaluable insights and guidance from professional advisers and entrepreneurs across a range of subjects. With contributions from a ...
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The European Commission "An Essential Guide To The Institution, The Procedures And The Po"
An Essential Guide To The Institution, The Procedures And The PoJoos, Klemens Sabathil, Gerhard
Kogan Page (2008)
- EAN: 9780749452667
- Páginas: 288
- Fecha de edición: 2008
pvp.54,60 €
Sin Stock. Posibilidad entre 11 y 20 dias
"The European Commission" is a detailed and comprehensive guide to the workings of the European Commission. This straightforward and accessible new title de-mystifies procedures, practices and policies, which, up until now, have been perceived by ...
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How To Understand The Financial Pages "A Guide To Money And The Jargon"
A Guide To Money And The JargonDavidson, Alexander
Kogan Page (2008)
- EAN: 9780749451448
- Páginas: 384
- Fecha de edición: 2008
pvp.27,30 €
Sin Stock. Posibilidad entre 11 y 20 dias
This is the only basic guide to the financial media that anyone will ever need. This new edition of "How to Understand the Financial Pages" provides comprehensive coverage of newspapers and magazines, and also financial ...
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Practical Financial Management "A Guide To Budgets, Balance Sheets And Business Finance"
A Guide To Budgets, Balance Sheets And Business FinanceBarrow, Colin
Kogan Page (2008)
- EAN: 9780749452735
- Páginas: 256
- Fecha de edición: 2008
pvp.29,10 €
Sin Stock. Posibilidad entre 11 y 20 dias
Entrepreneurs need to be financially literate. The most common cause of business failure is poor financial control stemming from an ignorance of the basics of business finance. "Practical Financial Management" is intended to help those ...
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Venture Capital Funding "A Practical Guide To Raising Finance"
A Practical Guide To Raising FinanceBloomfield, Stephen
Kogan Page (2008)
- EAN: 9780749452308
- Páginas: 256
- Fecha de edición: 2008
pvp.63,70 €
Sin Stock. Posibilidad entre 11 y 20 dias
The business of helping firms to become 'investment ready' has long been seen as vital to the long-term development of any economy, but the process of identifying and attracting the right kind of investor can ...
