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Libros de: Kogan Page

Mostrando 503 libros encontrados. (26 páginas).

  • Forecasting Financial Markets "The Psychology Of Successful Investing"

    Forecasting Financial Markets "The Psychology Of Successful Investing"
     The Psychology Of Successful Investing

    Plummer, Tony

    Kogan Page (2009)

    valoración

    • EAN: 9780749456375
    • Páginas: 384
    • Fecha de edición: 2009

    pvp.72,75 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Forecasting Financial Markets provides a compelling insight into the psychology of trading behaviour and shows how 'following the herd' can have disastrous results. It demonstrates how your ability to make money in the world's financial ...

  • International Art Markets

    International Art Markets

    Goodwin, James

    Kogan Page (2009)

    valoración

    • EAN: 9780749455927
    • Páginas: 392
    • Fecha de edición: 2009

    pvp.29,10 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Art continues to prove itself a sound, not to mention exhilarating and satisfying investment, and The International Art Markets shows the huge scope for diversification within that market. Despite economic uncertainty, in just over two ...

  • Marketing Communications

    Marketing Communications

    Smith, Paul

    Kogan Page (2004)

    valoración

    • EAN: 9780749442651
    • Páginas: 704
    • Fecha de edición: 2004

    pvp.51,30 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This new edition is up-to-the minute with the latest marketing buzz, with revelations about the latest campaigns (including the disasters), great illustrations, the latest on e-marketing, and now with full supporting materials for lecturers.

  • The Pinsent Masons Guide To Insurance Distribution

    The Pinsent Masons Guide To Insurance Distribution

    Masons, Pinset

    Kogan Page (2009)

    valoración

    • EAN: 9780749455453
    • Páginas: 192
    • Fecha de edición: 2009

    pvp.72,80 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    A key industry text containing authoritative information and advice on the main issues facing insurance companies, their partners and in-house lawyers when creating partnering distribution agreements - those detailed arrangements between insurers and the parties ...

  • How To Succeed At Retail "Winning Case Studies And Strategies For Retailers And Brands"

    How To Succeed At Retail "Winning Case Studies And Strategies For Retailers And Brands"
     Winning Case Studies And Strategies For Retailers And Brands

    Lincoln, Keith

    Kogan Page (2009)

    valoración

    • EAN: 9780749455941
    • Páginas: 224
    • Fecha de edición: 2009

    pvp.21,85 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Who are the worlds best retail brands? Is there a formula for success you can learn from?

    How to Succeed at Retail helps you find the key factors that will make you successful. ...

  • Private Label "Turning The Retail Brand Threat Into Your Biggest Opportunity"

    Private Label "Turning The Retail Brand Threat Into Your Biggest Opportunity"
     Turning The Retail Brand Threat Into Your Biggest Opportunity

    Lincoln, Keith

    Kogan Page (2009)

    valoración

    • EAN: 9780749455934
    • Páginas: 312
    • Fecha de edición: 2009

    pvp.21,85 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Private Label examines the recent international growth of private label or retail brands - and the threats posed to manufacturers by this growth. The book provides strategies to combat these dangers and suggests how brand ...

  • Understanding Nlp "Strategies For Better Workplace Communication.. Without The Jarg"

    Understanding Nlp "Strategies For Better Workplace Communication.. Without The Jarg"
     Strategies For Better Workplace Communication.. Without The Jarg

    Kite, Neilson

    Kogan Page (2009)

    valoración

    • EAN: 9780749455095
    • Páginas: 240
    • Fecha de edición: 2009

    pvp.18,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Neuro-Linguistic Programming provides a powerful decoding mechanism for the way people speak, write and behave. Its purpose is to remove blockages and enable results-orientated change through better interaction with other people.

    Understanding NLP ...

  • The Handbook Of Field Marketing "A Complete Guide To Understanding And Outsourcing Face-To-Face D"

    The Handbook Of Field Marketing "A Complete Guide To Understanding And Outsourcing Face-To-Face D"
     A Complete Guide To Understanding And Outsourcing Face-To-Face D

    Williams, Alison

    Kogan Page (2009)

    valoración

    • EAN: 9780749456269
    • Páginas: 272
    • Fecha de edición: 2009

    pvp.29,05 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    If you are involved in field marketing, this is the book for you. Whether you are working within a company and seeking to employ a field marketing agency, or whether you work for such an ...

  • How The Global Financial Markets Really Work

    How The Global Financial Markets Really Work

    Davidson, Alexander

    Kogan Page (2009)

    valoración

    • EAN: 9780749453930
    • Páginas: 304
    • Fecha de edición: 2009

    pvp.23,30 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    With EU legislation, the increasing reach of the US economy, greater flexibility of financial instruments, and M&A activity across borders, financial markets are becoming ever more international. Overshadowing them all is the spectre of the ...

  • Retailization "Brand Survival In The Age Of Retailer Power"

    Retailization "Brand Survival In The Age Of Retailer Power"
     Brand Survival In The Age Of Retailer Power

    Lincoln, Keith

    Kogan Page (2009)

    valoración

    • EAN: 9780749453367
    • Páginas: 240
    • Fecha de edición: 2009

    pvp.21,85 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Retailization reveals how successful brands survive in a retail environment dominated by powerful retailers and knowledgeable shoppers, and provides practical advice on how brands can realize their full retail potential.

  • Ads To Icons "How Advertising Succeeds In a Multimedia Age"

    Ads To Icons "How Advertising Succeeds In a Multimedia Age"
     How Advertising Succeeds In a Multimedia Age

    Springer, Paul

    Kogan Page (2009)

    valoración

    • EAN: 9780749456474
    • Páginas: 400
    • Fecha de edición: 2009

    pvp.29,10 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The second edition of Ads to Icons examines current and future trends in advertising. Through 50 updated international case studies of new and iconic advertising campaigns, author Paul Springer identifies why they were successful and ...

  • Make An Impact With Your Written English "How To Use Word Power To Impress In Presentations, Reports, Pr A"

    Make An Impact With Your Written English "How To Use Word Power To Impress In Presentations, Reports, Pr A"
     How To Use Word Power To Impress In Presentations, Reports, Pr A

    Talbot, Fiona

    Kogan Page (2009)

    valoración

    • EAN: 9780749455194
    • Páginas: 152
    • Fecha de edición: 2009

    pvp.11,65 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Make an Impact with your Written English deals with the English business writing you need to take you a step further in your executive career. The book also helps organizations stand apart by getting noticed ...

  • How To Write Effective Business English

    How To Write Effective Business English

    Talbot, Fiona

    Kogan Page (2009)

    valoración

    • EAN: 9780749455200
    • Páginas: 152
    • Fecha de edición: 2009

    pvp.11,65 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    How to Write Effective Business English gives guidance to both native and non-native English writers on how to create clear messages and understand how English is used internationally in business today. It may mean un-learning ...

  • More Guerrilla Marketing Research

    More Guerrilla Marketing Research

    Kaden, Robert

    Kogan Page (2009)

    valoración

    • EAN: 9780749455477
    • Páginas: 304
    • Fecha de edición: 2009

    pvp.27,65 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    More Guerrilla Marketing Research explains how to use market research as a tool for more effectively developing marketing, sales promotion and new product endeavours. It illustrates how big companies use market research to make money ...

  • Aftersales Management

    Aftersales Management

    Brock, David

    Kogan Page (2009)

    valoración

    • EAN: 9780749456412
    • Páginas: 224
    • Fecha de edición: 2009

    pvp.43,60 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Aftersales Management explores the immense amount of money that is wasted in the retail industry every year on badly managed aftersales processes, and how to prevent this happening. What happens after the sale has taken ...

  • Luxury World "The Past, Present And Future Of Luxury Brands"

    Luxury World "The Past, Present And Future Of Luxury Brands"
     The Past, Present And Future Of Luxury Brands

    Tungate, Mark

    Kogan Page (2009)

    valoración

    • EAN: 9780749452636
    • Páginas: 256
    • Fecha de edición: 2009

    pvp.29,05 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The word 'luxury' has almost lost its meaning. Once used to describe genuinely prestigious products or places, the concept of luxury has been hijacked by a multitude of aspiring or overpriced commodities, from foot spas ...

  • Qualitative Research "Good Decision Making Through Understanding People, Cultures And"

    Qualitative Research "Good Decision Making Through Understanding People, Cultures And"
     Good Decision Making Through Understanding People, Cultures And

    Keegan, Sheila

    Kogan Page (2009)

    valoración

    • EAN: 9780749454647
    • Páginas: 272
    • Fecha de edición: 2009

    pvp.36,35 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Qualitative Research looks at the different theoretical models within which qualitative research operates, explores the strengths and weaknesses of qualitative research for different business problems, and examines how to define what to expect from the ...

  • Shopper Marketing "How To Increase Purchase Decisions At The Point Of Sale"

    Shopper Marketing "How To Increase Purchase Decisions At The Point Of Sale"
     How To Increase Purchase Decisions At The Point Of Sale

    Stählberg, Markus

    Kogan Page (2009)

    valoración

    • EAN: 9780749457020
    • Páginas: 240
    • Fecha de edición: 2009

    pvp.43,60 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of sale. The goal of shopper marketing is to influence purchase decisions ...

  • Brand Lands, Hot Spots And Cool Spaces "Welcome To The Third Place And The Total Marketing Experience"

    Brand Lands, Hot Spots And Cool Spaces "Welcome To The Third Place And The Total Marketing Experience"
     Welcome To The Third Place And The Total Marketing Experience

    Mikunda, Christian

    Kogan Page (2006)

    valoración

    • EAN: 9780749445737
    • Páginas: 260
    • Fecha de edición: 2006

    pvp.27,75 €

    Sin Stock. Posibilidad entre 11 y 20 dias

  • The Handbook Of European Intellectual Property Management

    The Handbook Of European Intellectual Property Management

    Jolly, Adam

    Kogan Page (2009)

    valoración

    • EAN: 9780749455910
    • Páginas: 480
    • Fecha de edición: 2009

    pvp.43,60 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    When managed well, intellectual property puts enterprises in a position to lock in advantages and command premiums. Instead of competing on price, they will be able to identify, protect and exploit their unique features and ...