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Libros de: Kogan Page
Mostrando 491 libros encontrados. (25 páginas).
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Strategic Procurement "Organising Suppliers And Supply Chains For Competitive Advantage"
Organising Suppliers And Supply Chains For Competitive AdvantageBooth, Caroline
Kogan Page (2010)
- EAN: 9780749460228
- Páginas: 192
- Fecha de edición: 2010
pvp.29,10 €
Disponible entre 11 y 20 dias
Strategic Procurement explores the critical value of procurement to a business. Demonstrating the importance of supplier relationship management and explaining how to re-skill and re-shape organizations to manage third party spend and sources of supply ...
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A Quick Start Guide To Google Adwords "Get Your Product To The Top Of Google And Reach Your Customers"
Get Your Product To The Top Of Google And Reach Your CustomersHarnett, Mark
Kogan Page (2010)
- EAN: 9780749460037
- Páginas: 136
- Fecha de edición: 2010
pvp.14,55 €
Disponible entre 11 y 20 dias
A Quick Start Guide to Google Adwords outlines the background to google, reveals the secret behind pay per click advertising and what sells online and gives vital tips on how to create a great campaign. ...
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Managing Conflict At Work "Understanding And Resolving Conflict For Productive Working Rela"
Understanding And Resolving Conflict For Productive Working RelaJohnson, Clive
Kogan Page (2010)
- EAN: 9780749459529
- Páginas: 268
- Fecha de edición: 2010
pvp.36,30 €
Disponible entre 11 y 20 dias
Managing Conflict at Work provides guidance on preventing, containing and resolving conflict. It examines conflict in the context of workforce motivation, leadership and corporate responsibility and includes advice on mediation, stakeholder analysis and reflective questioning. ...
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A Quick Start Guide To Social Media Marketing
Richardson, Neil
Kogan Page (2010)
- EAN: 9780749457587
- Páginas: 160
- Fecha de edición: 2010
pvp.14,55 €
Disponible entre 11 y 20 dias
Fragment markets, hyper-competition and over-supply means companies must add customer value. Using social networks as a key marketing tool can lead to improved customer satisfaction, better professional relationships and increased effectiveness. "A Quick Start Guide ...
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A Quick Start Guide To Podcasting "Create Your Own Audio And Visual Material For Ipods, Blackberrie"
Create Your Own Audio And Visual Material For Ipods, BlackberrieHarnett, Mark
Kogan Page (2010)
- EAN: 9780749461454
- Páginas: 136
- Fecha de edición: 2010
pvp.14,55 €
Disponible entre 11 y 20 dias
We live in exciting times. The internet is arguably the fastest growing cultural phenomenon in the world. Right now we are in the middle of a communications revolution. Look again at your business' web presence. ...
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Emotionomics "Leveraging Emotions For Business Success"
Leveraging Emotions For Business SuccessHill, Dan
Kogan Page (2010)
- EAN: 9780749461898
- Páginas: 288
- Fecha de edición: 2010
pvp.21,80 €
Disponible entre 11 y 20 dias
Emotionomics draws on insights gathered through facial coding to show how to measure and manage the emotional response of customers and employees, leading to competitive advantage and business success.
For far too ... -
Strategic Leadership "How To Think And Plan Strategically And Provide Direction"
How To Think And Plan Strategically And Provide DirectionAdair, John
Kogan Page (2010)
- EAN: 9780749462031
- Páginas: 144
- Fecha de edición: 2010
pvp.21,80 €
Disponible entre 11 y 20 dias
Strategic Leadership, from the renowned leadership expert John Adair, explores the sources and fundamentals of strategic leadership. It also describes the skills necessary to be effective in the role, and the seven generic functions that ...
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Winning Strategies For The Indian Market
Dayal-Gulati, Dipak Jain
Kogan Page (2010)
- EAN: 9780749461249
- Páginas: 224
- Fecha de edición: 2010
pvp.29,10 €
Disponible entre 11 y 20 dias
Winning Strategies for the Indian Market looks at six business sectors in India, examining the market structure, the main players, the economic forces etc and predicts how each sector might evolve over the next five ...
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A Quick Start Guide To Cloud Computing "Moving Your Business Into The Cloud"
Moving Your Business Into The CloudWilliams, Mark
Kogan Page (2010)
- EAN: 9780749461300
- Páginas: 160
- Fecha de edición: 2010
pvp.14,55 €
Disponible entre 11 y 20 dias
A Quick Start Guide to Cloud Computing aims to help a non-technical audience grasp the concept of cloud computing, analyse its benefits and pitfalls, choose the right technology and supplier and move into the cloud. ...
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A Quick Start Guide To Mobile Marketing "Create a Dynamic Campaign And Improve Your Competitive Advantage"
Create a Dynamic Campaign And Improve Your Competitive AdvantageRichardson, Neil
Kogan Page (2010)
- EAN: 9780749460983
- Páginas: 164
- Fecha de edición: 2010
pvp.14,55 €
Disponible entre 11 y 20 dias
A Quick-Start Guide to Mobile Marketing shows the reader how to use mobile communications as a key marketing tool in order to improve customer satisfaction, form better professional relationships and increase marketing effectiveness.
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About Face: The Secrets Of Emotionally Effective Advertising
Hill, Dan
Kogan Page (2010)
- EAN: 9780749457570
- Páginas: 224
- Fecha de edición: 2010
pvp.29,10 €
Disponible entre 11 y 20 dias
Once advertising was all about being "on-message" and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision-makers.
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A Quick Start Guide To Online Selling
Norris, Cresta
Kogan Page (2010)
- EAN: 9780749461591
- Páginas: 160
- Fecha de edición: 2010
pvp.14,55 €
Disponible entre 11 y 20 dias
Anyone with access to a broadband connection can make money online. Unlike 'bricks and mortar' businesses, the online world has low entry costs; all you need to know is what to do. "A Quick Start ...
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Understanding The Professional Buyer
Cheverton, Peter
Kogan Page (2010)
- EAN: 9780749461232
- Páginas: 224
- Fecha de edición: 2010
pvp.36,30 €
Disponible entre 11 y 20 dias
Understanding the Professional Buyer is a practical guide for sales professionals. Providing insight into the behaviour and strategies of buyers it Includes guidance on; motivations and rewards, purchasing analysis and negotiation.
Understanding ... -
How To Manage People
Armstrong, Michael
Kogan Page (2010)
- EAN: 9780749461638
- Páginas: 168
- Fecha de edición: 2010
pvp.14,55 €
Disponible entre 11 y 20 dias
How to Manage People" is a practical book from bestselling author Michael Armstrong. It provides advice to managers and team leaders on how to manage people in their teams - getting the best results from ...
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The Handbook Of European Trademarks And Designs
Jolly, Adam
Kogan Page (2010)
- EAN: 9780749461447
- Páginas: 384
- Fecha de edición: 2010
pvp.43,60 €
Disponible entre 11 y 20 dias
In Europe, a series of mechanisms is now in place to allow brands to grow quickly from one level to the next. Major players have more options for building their brand equity on a continental ...
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The Mindful International Manager
Comfort, Jeremy
Kogan Page (2010)
- EAN: 9780749461973
- Páginas: 160
- Fecha de edición: 2010
pvp.21,80 €
Disponible entre 11 y 20 dias
The Mindful International Manager gives the reader the knowledge they need to understand how to deal with different managerial situations and describes the skills and competencies needed to work effectively across cultures.
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The Growing Business Handbook "Inspiration And Advice From Successful Entrepreneurs And.."
Inspiration And Advice From Successful Entrepreneurs And..Jolly, Adam
Kogan Page (2010)
- EAN: 9780749461461
- Páginas: 384
- Fecha de edición: 2010
pvp.43,60 €
Disponible entre 11 y 20 dias
Aimed at senior managers in middle market and SME companies, The Growing Business Handbook focuses on key issues such as funding, innovation, customer service, business technology and international expansion. Includes case studies from top companies. ...
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The Value Of Talent
Caplan, Janice
Kogan Page (2010)
- EAN: 9780749459840
- Páginas: 224
- Fecha de edición: 2010
pvp.43,65 €
Disponible entre 11 y 20 dias
The Value of Talent examines the importance of talent in contributing to organizational success. It presents a number of strategies to encourage, assess, develop and retain talent across all levels of the organization.
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Mobile Marketing Lessons From Global Brand Leaders On How To Make a Success Of The Mobile Channel Book
Berney, Paul
Kogan Page (2010)
- EAN: 9780749459505
- Páginas: 224
- Fecha de edición: 2010
pvp.29,05 €
Disponible entre 11 y 20 dias
Mobile Marketing: Lessons from Global Brand Leaders on How to Make a Success of the Mobile Channel Book Description
"Mobile Marketing" explores how this exciting channel is being used in different ways by marketers throughout ... -
Successful Interviewing And Recruitment
Yeung, Rob
Kogan Page (2010)
- EAN: 9780749462222
- Páginas: 184
- Fecha de edición: 2010
pvp.14,55 €
Disponible entre 11 y 20 dias
Successful Interviewing And Recruitment
Plenty of managers know how to interview but few can interview well. Successful Interviewing and Recruitment teaches you how to structure the interview, spot exceptional candidates and hire only the ...
