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Libros de: Kogan Page
Mostrando 503 libros encontrados. (26 páginas).
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The New Strategic Brand Management "Advanced Insights and Strategic Thinking"
Kapferer, Jean Noel
Kogan Page (2012)
- EAN: 9780749465155
- Páginas: 512
- Fecha de edición: 2012
pvp.53,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Adopted internationally by business schools, MBA programmes and marketing practitioners alike, "The New Strategic Brand Management" is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not ...
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Managing Bussines Risk "A Practical Guide to Protecting Your Business"
Reuvid, Jonathan
Kogan Page (2011)
- EAN: 9780749462826
- Páginas: 304
- Fecha de edición: 2011
pvp.67,60 €
Sin Stock. Posibilidad entre 11 y 20 dias
Risk management is the identification, assessment and prioritization of risks,
and effective risk management is a vital consideration when looking to
safeguard your company's commercial future and deal with the latest
regulatory requirements. Managing Business ... -
Spending Advertising Money in the Digital Age "How to Navigate the Media Flow"
Pringle, Hamish
Kogan Page (2011)
- EAN: 9780749463052
- Páginas: 336
- Fecha de edición: 2011
pvp.38,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Seismic changes are occurring in the world of advertising due to the
inexorable rise of new technologies and the way consumers are using new
media. These changes in behaviour are challenging accepted ways of using
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How to Manage Meetings
Barker, Alan
Kogan Page (2011)
- EAN: 9780749463427
- Páginas: 176
- Fecha de edición: 2011
pvp.14,55 €
Sin Stock. Posibilidad entre 11 y 20 dias
Meetings are important business and social activities. However, research suggests that meetings engulf as much as 60 per cent of the time we spend at work. Despite their necessity and the costs involved, many meetings ...
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28 Business Thinkers Who Changed theWorld "The Management Gurus and Mavericks Who Changed the Way We Think"
The Management Gurus and Mavericks Who Changed the Way We ThinkRhymer, Rigby
Kogan Page (2011)
- EAN: 9780749462390
- Páginas: 232
- Fecha de edición: 2011
pvp.21,80 €
Sin Stock. Posibilidad entre 11 y 20 dias
Description:
28 Business Thinkers who changed the World is a guide to the
people who have fundamentally reshaped their industries and the way we do business today. Some of these game changers are great intellectuals ... -
You.Com Manage Your Online Self for Profit Image and Business Success
Norris, Cresta
Kogan Page (2011)
- EAN: 9780749461980
- Páginas: 184
- Fecha de edición: 2011
pvp.18,90 €
Sin Stock. Posibilidad entre 11 y 20 dias
The internet is vast and can be an inhospitable place for organizations and individuals trying to make their mark. To stand out in the crowd, you need to learn how to be creative online and ...
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Brand Success How the World's Top 100 Brands Thrive and Survive
Haig, Matt
Kogan Page (2011)
- EAN: 9780749462871
- Páginas: 304
- Fecha de edición: 2011
pvp.18,90 €
Sin Stock. Posibilidad entre 11 y 20 dias
Description:
Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, ... -
Brand FailuresThe Truth About the 100 Biggest Branding Mistakes of All Time
Haig, Matt
Kogan Page (2011)
- EAN: 9780749462994
- Páginas: 256
- Fecha de edición: 2011
pvp.18,90 €
Sin Stock. Posibilidad entre 11 y 20 dias
Description:
What do Coca-Cola, McDonalds, IBM, Microsoft and Virgin have in
common? Yes, they are all global giants, but what they are less recognized for are all those branded products theyve launched that have bombed ... -
LeadershiftReinventing Leadership for the Age of Mass Collaboration
Gobillot, Emmanuel
Kogan Page (2011)
- EAN: 9780749463038
- Páginas: 192
- Fecha de edición: 2011
pvp.21,80 €
Sin Stock. Posibilidad entre 11 y 20 dias
"Leadershift" is about adapting and changing traditional models of leadership in response to the influence of mass collaboration. Mass collaboration is a form of collective action which occurs when large numbers of people work independently ...
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Public Affairs In Practice "A Practical Guide To Lobbying"
A Practical Guide To LobbyingThomson, Stuart
Kogan Page (2006)
- EAN: 9780749444723
- Páginas: 192
- Fecha de edición: 2006
pvp.29,15 €
Sin Stock. Posibilidad entre 11 y 20 dias
"Public Affairs in Practice" explains how public affairs (PA) is now much more than just political lobbying. Modern PA includes working with other policy-making bodies, such as regulators, commercial organizations and other interested parties. This ...
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Global Logistics "New Directions In Supply Chain Management"
New Directions In Supply Chain ManagementWaters, Donald
Kogan Page (2010)
- EAN: 9780749457037
- Páginas: 536
- Fecha de edición: 2010
pvp.58,20 €
Sin Stock. Posibilidad entre 11 y 20 dias
The world of logistics is constantly evolving and in the same way, the sixth edition of this established book has evolved to represent the current trends, best practice and latest thinking in global logistics. It ...
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Start Up And Run Your Own Business "Essential Guide To Planning, Funding And Growing Your New Enterp"
Essential Guide To Planning, Funding And Growing Your New EnterpReuvid, Jonathan
Kogan Page (2010)
- EAN: 9780749460600
- Páginas: 320
- Fecha de edición: 2010
pvp.18,90 €
Sin Stock. Posibilidad entre 11 y 20 dias
Start Up And Run Your Own Business: The Essential Guide To Planning, Funding And Growing Your New Enterprise
starting your own business is one thing, but running and keeping it going is another. annually, ... -
Strategic Thinking "A Step-By-Step Approach To Strategy And Leadership"
A Step-By-Step Approach To Strategy And LeadershipWootton, Simon
Kogan Page (2010)
- EAN: 9780749460778
- Páginas: 160
- Fecha de edición: 2010
pvp.24,70 €
Sin Stock. Posibilidad entre 11 y 20 dias
Strategic Thinking: A Step-by-Step Approach to Strategy and Leadership is a practical workbook which takes the reader through the logical stages in strategic planning. Supported by online material, this step-by-step guide shows readers how to ...
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Clean Tech Clean Profits "Using Effective Innovation And Sustainable Business Practices"
Using Effective Innovation And Sustainable Business PracticesJolly, Adam
Kogan Page (2010)
- EAN: 9780749461171
- Páginas: 336
- Fecha de edición: 2010
pvp.43,60 €
Sin Stock. Posibilidad entre 11 y 20 dias
The squeeze on carbon is beginning in earnest. By 2020, we will have made a start on running our homes, workplaces and vehicles in smarter and less polluting ways. By 2050, we should have reconfigured ...
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Strategic Procurement "Organising Suppliers And Supply Chains For Competitive Advantage"
Organising Suppliers And Supply Chains For Competitive AdvantageBooth, Caroline
Kogan Page (2010)
- EAN: 9780749460228
- Páginas: 192
- Fecha de edición: 2010
pvp.29,10 €
Sin Stock. Posibilidad entre 11 y 20 dias
Strategic Procurement explores the critical value of procurement to a business. Demonstrating the importance of supplier relationship management and explaining how to re-skill and re-shape organizations to manage third party spend and sources of supply ...
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A Quick Start Guide To Google Adwords "Get Your Product To The Top Of Google And Reach Your Customers"
Get Your Product To The Top Of Google And Reach Your CustomersHarnett, Mark
Kogan Page (2010)
- EAN: 9780749460037
- Páginas: 136
- Fecha de edición: 2010
pvp.14,55 €
Sin Stock. Posibilidad entre 11 y 20 dias
A Quick Start Guide to Google Adwords outlines the background to google, reveals the secret behind pay per click advertising and what sells online and gives vital tips on how to create a great campaign. ...
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Managing Conflict At Work "Understanding And Resolving Conflict For Productive Working Rela"
Understanding And Resolving Conflict For Productive Working RelaJohnson, Clive
Kogan Page (2010)
- EAN: 9780749459529
- Páginas: 268
- Fecha de edición: 2010
pvp.36,30 €
Sin Stock. Posibilidad entre 11 y 20 dias
Managing Conflict at Work provides guidance on preventing, containing and resolving conflict. It examines conflict in the context of workforce motivation, leadership and corporate responsibility and includes advice on mediation, stakeholder analysis and reflective questioning. ...
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A Quick Start Guide To Social Media Marketing
Richardson, Neil
Kogan Page (2010)
- EAN: 9780749457587
- Páginas: 160
- Fecha de edición: 2010
pvp.14,55 €
Sin Stock. Posibilidad entre 11 y 20 dias
Fragment markets, hyper-competition and over-supply means companies must add customer value. Using social networks as a key marketing tool can lead to improved customer satisfaction, better professional relationships and increased effectiveness. "A Quick Start Guide ...
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A Quick Start Guide To Podcasting "Create Your Own Audio And Visual Material For Ipods, Blackberrie"
Create Your Own Audio And Visual Material For Ipods, BlackberrieHarnett, Mark
Kogan Page (2010)
- EAN: 9780749461454
- Páginas: 136
- Fecha de edición: 2010
pvp.14,55 €
Sin Stock. Posibilidad entre 11 y 20 dias
We live in exciting times. The internet is arguably the fastest growing cultural phenomenon in the world. Right now we are in the middle of a communications revolution. Look again at your business' web presence. ...
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Emotionomics "Leveraging Emotions For Business Success"
Leveraging Emotions For Business SuccessHill, Dan
Kogan Page (2010)
- EAN: 9780749461898
- Páginas: 288
- Fecha de edición: 2010
pvp.21,80 €
Sin Stock. Posibilidad entre 11 y 20 dias
Emotionomics draws on insights gathered through facial coding to show how to measure and manage the emotional response of customers and employees, leading to competitive advantage and business success.
For far too ...
