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Libros de: Kogan Page

Mostrando 491 libros encontrados. (25 páginas).

  • Digital Wars "Apple, Google, Microsoft and the Battle for the Internet"

    Digital Wars "Apple, Google, Microsoft and the Battle for the Internet"

    Arthur, Charles

    Kogan Page (2012)

    valoración

    • EAN: 9780749464134
    • Páginas: 272
    • Fecha de edición: 2012

    pvp.19,95 €

    Disponible entre 11 y 20 dias

    Which of Apple, Google and Microsoft had an office with a "drawer of broken dreams" - and what (real) objects lay inside it? When did Microsoft have the chance to catch Google in making money ...

  • Implementing Strategic Change "Managing Processes and Interfaces to Develop a Highly Productive"

    Implementing Strategic Change "Managing Processes and Interfaces to Develop a Highly Productive"

    Bevington, Tom Samson, Danny

    Kogan Page (2012)

    valoración

    • EAN: 9780749465544
    • Páginas: 248
    • Fecha de edición: 2012

    pvp.45,50 €

    Disponible entre 11 y 20 dias

    One of the key success factors for any organization is effective strategic change - to ensure adaptability and increase productivity. Despite its importance, most change management projects fail or only partly deliver on their promise, ...

  • Key Account Management "Tools and Techniques for Achieving Profitable Key Supplier Statu"

    Key Account Management "Tools and Techniques for Achieving Profitable Key Supplier Statu"

    Cheverton, Peter

    Kogan Page (2012)

    valoración

    • EAN: 9780749463519
    • Páginas: 388
    • Fecha de edición: 2012

    pvp.39,95 €

    Disponible entre 11 y 20 dias

    Key Account Management is a highly practical book with a unique yet simple planning methodology for identifying, obtaining, retaining and developing key customers - the lifeblood of any organization. Very few books take the long-term, ...

  • Accounting for Non-accountants "A Manual for Managers and Students"

    Accounting for Non-accountants "A Manual for Managers and Students"

    Mott, Graham

    Kogan Page (2012)

    valoración

    • EAN: 9780749464943
    • Páginas: 336
    • Fecha de edición: 2012

    pvp.26,95 €

    Disponible entre 11 y 20 dias

    This updated edition of the best-selling handbook "Accounting for Non-Accountants" provides the perfect introduction to the basics of accounting and business finance. Designed for non-finance students and managers who need an insight into business finance ...

  • The Dharma of Capitalism "A Guide to Mindful Decision Making in the Business of Life"

    The Dharma of Capitalism "A Guide to Mindful Decision Making in the Business of Life"

    Gor, Nitesh

    Kogan Page (2011)

    valoración

    • EAN: 9780749464226
    • Páginas: 144
    • Fecha de edición: 2011

    pvp.16,95 €

    Disponible entre 11 y 20 dias

    At a time when the business world is still adjusting to the impact of the financial crisis, leaders and decision-makers at all levels need to rethink their attitudes and strategies. Looking for new ways to ...

  • Supply Chain Risk Management "Vulnerability and Resilience in Logistics"

    Supply Chain Risk Management "Vulnerability and Resilience in Logistics"

    Waters, Donald

    Kogan Page (2011)

    valoración

    • EAN: 9780749463939
    • Páginas: 264
    • Fecha de edición: 2011

    pvp.59,95 €

    Disponible entre 11 y 20 dias

    Now in its second edition, "Supply Chain Risk Management" is essential reading for anyone who wants to know about the growing impact of risk on supply chains, its management and how to mitigate its effects. ...

  • The New Strategic Brand Management "Advanced Insights and Strategic Thinking"

    The New Strategic Brand Management "Advanced Insights and Strategic Thinking"

    Kapferer, Jean Noel

    Kogan Page (2012)

    valoración

    • EAN: 9780749465155
    • Páginas: 512
    • Fecha de edición: 2012

    pvp.53,95 €

    Disponible entre 11 y 20 dias

    Adopted internationally by business schools, MBA programmes and marketing practitioners alike, "The New Strategic Brand Management" is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not ...

  • Managing Bussines Risk "A Practical Guide to Protecting Your Business"

    Managing Bussines Risk "A Practical Guide to Protecting Your Business"

    Reuvid, Jonathan

    Kogan Page (2011)

    valoración

    • EAN: 9780749462826
    • Páginas: 304
    • Fecha de edición: 2011

    pvp.67,60 €

    Disponible entre 11 y 20 dias

    Risk management is the identification, assessment and prioritization of risks,
    and effective risk management is a vital consideration when looking to
    safeguard your company's commercial future and deal with the latest
    regulatory requirements. Managing Business ...

  • Spending Advertising Money in the Digital Age "How to Navigate the Media Flow"

    Spending Advertising Money in the Digital Age "How to Navigate the Media Flow"

    Pringle, Hamish

    Kogan Page (2011)

    valoración

    • EAN: 9780749463052
    • Páginas: 336
    • Fecha de edición: 2011

    pvp.38,95 €

    Disponible entre 11 y 20 dias

    Seismic changes are occurring in the world of advertising due to the
    inexorable rise of new technologies and the way consumers are using new
    media. These changes in behaviour are challenging accepted ways of using

  • How to Manage Meetings

    How to Manage Meetings

    Barker, Alan

    Kogan Page (2011)

    valoración

    • EAN: 9780749463427
    • Páginas: 176
    • Fecha de edición: 2011

    pvp.14,55 €

    Disponible entre 11 y 20 dias

    Meetings are important business and social activities. However, research suggests that meetings engulf as much as 60 per cent of the time we spend at work. Despite their necessity and the costs involved, many meetings ...

  • 28 Business Thinkers Who Changed theWorld "The Management Gurus and Mavericks Who Changed the Way We Think"

    28 Business Thinkers Who Changed theWorld "The Management Gurus and Mavericks Who Changed the Way We Think"
     The Management Gurus and Mavericks Who Changed the Way We Think

    Rhymer, Rigby

    Kogan Page (2011)

    valoración

    • EAN: 9780749462390
    • Páginas: 232
    • Fecha de edición: 2011

    pvp.21,80 €

    Disponible entre 11 y 20 dias

    Description:
    28 Business Thinkers who changed the World is a guide to the
    people who have fundamentally reshaped their industries and the way we do business today. Some of these game changers are great intellectuals ...

  • You.Com Manage Your Online Self for Profit Image and Business Success

    You.Com Manage Your Online Self for Profit Image and Business Success

    Norris, Cresta

    Kogan Page (2011)

    valoración

    • EAN: 9780749461980
    • Páginas: 184
    • Fecha de edición: 2011

    pvp.18,90 €

    Disponible entre 11 y 20 dias

    The internet is vast and can be an inhospitable place for organizations and individuals trying to make their mark. To stand out in the crowd, you need to learn how to be creative online and ...

  • Brand Success How the World's Top 100 Brands Thrive and Survive

    Brand Success How the World's Top 100 Brands Thrive and Survive

    Haig, Matt

    Kogan Page (2011)

    valoración

    • EAN: 9780749462871
    • Páginas: 304
    • Fecha de edición: 2011

    pvp.18,90 €

    Disponible entre 11 y 20 dias

    Description:
    Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, ...

  • Brand FailuresThe Truth About the 100 Biggest Branding Mistakes of All Time

    Brand FailuresThe Truth About the 100 Biggest Branding Mistakes of All Time

    Haig, Matt

    Kogan Page (2011)

    valoración

    • EAN: 9780749462994
    • Páginas: 256
    • Fecha de edición: 2011

    pvp.18,90 €

    Disponible entre 11 y 20 dias

    Description:
    What do Coca-Cola, McDonalds, IBM, Microsoft and Virgin have in
    common? Yes, they are all global giants, but what they are less recognized for are all those branded products theyve launched that have bombed ...

  • LeadershiftReinventing Leadership for the Age of Mass Collaboration

    LeadershiftReinventing Leadership for the Age of Mass Collaboration

    Gobillot, Emmanuel

    Kogan Page (2011)

    valoración

    • EAN: 9780749463038
    • Páginas: 192
    • Fecha de edición: 2011

    pvp.21,80 €

    Disponible entre 11 y 20 dias

    "Leadershift" is about adapting and changing traditional models of leadership in response to the influence of mass collaboration. Mass collaboration is a form of collective action which occurs when large numbers of people work independently ...

  • Public Affairs In Practice "A Practical Guide To Lobbying"

    Public Affairs In Practice "A Practical Guide To Lobbying"
     A Practical Guide To Lobbying

    Thomson, Stuart

    Kogan Page (2006)

    valoración

    • EAN: 9780749444723
    • Páginas: 192
    • Fecha de edición: 2006

    pvp.29,15 €

    Disponible entre 11 y 20 dias

    "Public Affairs in Practice" explains how public affairs (PA) is now much more than just political lobbying. Modern PA includes working with other policy-making bodies, such as regulators, commercial organizations and other interested parties. This ...

  • Global Logistics "New Directions In Supply Chain Management"

    Global Logistics "New Directions In Supply Chain Management"
     New Directions In Supply Chain Management

    Waters, Donald

    Kogan Page (2010)

    valoración

    • EAN: 9780749457037
    • Páginas: 536
    • Fecha de edición: 2010

    pvp.58,20 €

    Disponible entre 11 y 20 dias

    The world of logistics is constantly evolving and in the same way, the sixth edition of this established book has evolved to represent the current trends, best practice and latest thinking in global logistics. It ...

  • Start Up And Run Your Own Business "Essential Guide To Planning, Funding And Growing Your New Enterp"

    Start Up And Run Your Own Business "Essential Guide To Planning, Funding And Growing Your New Enterp"
     Essential Guide To Planning, Funding And Growing Your New Enterp

    Reuvid, Jonathan

    Kogan Page (2010)

    valoración

    • EAN: 9780749460600
    • Páginas: 320
    • Fecha de edición: 2010

    pvp.18,90 €

    Disponible entre 11 y 20 dias

    Start Up And Run Your Own Business: The Essential Guide To Planning, Funding And Growing Your New Enterprise

    starting your own business is one thing, but running and keeping it going is another. annually, ...

  • Strategic Thinking "A Step-By-Step Approach To Strategy And Leadership"

    Strategic Thinking "A Step-By-Step Approach To Strategy And Leadership"
     A Step-By-Step Approach To Strategy And Leadership

    Wootton, Simon

    Kogan Page (2010)

    valoración

    • EAN: 9780749460778
    • Páginas: 160
    • Fecha de edición: 2010

    pvp.24,70 €

    Disponible entre 11 y 20 dias

    Strategic Thinking: A Step-by-Step Approach to Strategy and Leadership is a practical workbook which takes the reader through the logical stages in strategic planning. Supported by online material, this step-by-step guide shows readers how to ...

  • Clean Tech Clean Profits "Using Effective Innovation And Sustainable Business Practices"

    Clean Tech Clean Profits "Using Effective Innovation And Sustainable Business Practices"
     Using Effective Innovation And Sustainable Business Practices

    Jolly, Adam

    Kogan Page (2010)

    valoración

    • EAN: 9780749461171
    • Páginas: 336
    • Fecha de edición: 2010

    pvp.43,60 €

    Disponible entre 11 y 20 dias

    The squeeze on carbon is beginning in earnest. By 2020, we will have made a start on running our homes, workplaces and vehicles in smarter and less polluting ways. By 2050, we should have reconfigured ...