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Libros de: International Business Press
Mostrando 4 libros encontrados. (1 páginas).
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Segmentation Strategies For Hospitality Managers: Target Marketing For Competitive Advantage
Morritt, Ron
International Business Press (2006)
- EAN: 9780789022172
- Páginas: 236
- Fecha de edición: 2006
pvp.36,15 €
Sin Stock. Posibilidad entre 11 y 20 dias
Morritt (marketing, management, and ethics, Touro College South, Miami Beach, Florida) introduces hospitality students and managers to segmentation--the process of classifying customers and prospects into groups with similar needs and purchasing behavior-- emphasizing methods that ...
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Concise Encyclopedia Of Investing
Oglesby, Darren
International Business Press (2006)
- EAN: 9780789023445
- Páginas: 89
- Fecha de edición: 2006
pvp.20,05 €
Sin Stock. Posibilidad entre 11 y 20 dias
This A-to-Z reference provides clear, concise explanations of basic as well as more advanced investment terms to help even the most unsophisticated newcomer. This unique user-friendly handbook presents not only simple, brief explanations of various ...
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Handbook Of Marketing Research Methodologies For Hospitality And Tourism
Nykiel, Ronald A.
International Business Press (2007)
- EAN: 9780789034267
- Páginas: 412
- Fecha de edición: 2007
pvp.47,05 €
Sin Stock. Posibilidad entre 11 y 20 dias
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Euromarketing And The Future
Kahle, L.
International Business Press (2004)
- EAN: 9780789060327
- Páginas: 185
- Fecha de edición: 2004
pvp.36,90 €
Sin Stock. Posibilidad entre 11 y 20 dias
Myrick (communication, Auburn U.) critically analyzes institutional processes embedded in the proliferation of information about HIV/AIDS, and how the messages that the public receives serve to further stigmatize the gay population
