Weitz, Barton
Libros de: Weitz, Barton
Mostrando 1 libros encontrados. (1 páginas).
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Handbook Of Marketing
Weitz, Barton Wensley, R.
Sage Publications (2006)
- EAN: 9781412921206
- Páginas: 582
- Fecha de edición: 2006
pvp.48,00 €
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"The Handbook of Marketing" presents a major retrospective and prospective overview of the field of marketing, and provides a landmark reference at a time when many of the traditional boundaries and domains within the marketing ...