Van Auken, Brad
Libros de: Van Auken, Brad
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The Brand Management Checklist: Proven Tools And Techniques For Creating Winning Brands
Van Auken, Brad
Kogan Page (2004)
- EAN: 9780749442637
- Páginas: 336
- Fecha de edición: 2004
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The Brand Management Checklist features the first complete overview of the brand management process, something that cannot be found in any other brand book, but something essential for every brand manager to understand. It shows ...