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Sicard, Marie-Claude

Libros de: Sicard, Marie-Claude

Mostrando 2 libros encontrados. (1 páginas).

  • Luxury, Lies and Marketing "Shattering the Illusions of the Luxury Brand"

    Luxury, Lies and Marketing "Shattering the Illusions of the Luxury Brand"

    Sicard, Marie-Claude

    Palgrave (2013)

    valoración

    • EAN: 9781137264688
    • Páginas: 224
    • Fecha de edición: 2013

    pvp.34,15 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Luxury brands like the world to think they are above mass marketing; that they can rely only on prestige, status and inherent quality to gain and retain their customers' loyalty. The truth couldn't be more ...

  • Brand Revolution "Rethinking Brand Identity"

    Brand Revolution "Rethinking Brand Identity"

    Sicard, Marie-Claude

    Palgrave (2012)

    valoración

    • EAN: 9781137019486
    • Páginas: 224
    • Fecha de edición: 2012

    pvp.37,20 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly ...