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Schroeder, Jonathan
Libros de: Schroeder, Jonathan
Mostrando 3 libros encontrados. (1 páginas).
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Conversations on Consumption
Schroeder, Jonathan
Routledge (2015)
- EAN: 9781138945579
- Páginas: 256
- Fecha de edición: 2015
pvp.43,75 €
Sin Stock. Posibilidad entre 11 y 20 dias
Consumption studies has grown tremendously in the past decade. Researchers in sociology, geography, anthropology, history, marketing, management, organization and even art history have embraced consumption as a key institution of our era, and are eager ...
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Brand Culture.
Salzer-Morling, M. Schroeder, Jonathan
Routledge (2006)
- EAN: 9780415355995
- Páginas: 218
- Fecha de edición: 2006
pvp.41,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Recent research has shown that brands are interpreted in multiple ways, prompting an illuminating reconsideration of how branding 'works', and shifting attention from producers to consumer response in order to understand how this interaction creates ...
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Visual Consumption
Schroeder, Jonathan
Routledge (2005)
- EAN: 9780415366250
- Páginas: 208
- Fecha de edición: 2005
pvp.41,90 €
Sin Stock. Posibilidad entre 11 y 20 dias
A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and corporate image is critical for economic success. This book draws from art ...
