user
0
Su pedido

Tu pedido

Su carro de la compra está vacío

Materias

Morritt, Ron

Libros de: Morritt, Ron

Mostrando 2 libros encontrados. (1 páginas).

  • Segmentation Strategies For Hospitality Managers. "Target Marketing For Competitive Advantage"

    Segmentation Strategies For Hospitality Managers. "Target Marketing For Competitive Advantage"
     Target Marketing For Competitive Advantage

    Morritt, Ron

    Haworth Press (2007)

    valoración

    • EAN: 9780789022165
    • Páginas: 236
    • Fecha de edición: 2007

    pvp.58,50 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Intoductory to intermediate level hospitality managers and students are provided with easy-to-follow explanations and effective learning exercises that will help them grasp segmentation concepts and strategies quickly. Unlike other hospitality marketing textbooks, this book focuses ...

  • Segmentation Strategies For Hospitality Managers: Target Marketing For Competitive Advantage

    Segmentation Strategies For Hospitality Managers: Target Marketing For Competitive Advantage

    Morritt, Ron

    International Business Press (2006)

    valoración

    • EAN: 9780789022172
    • Páginas: 236
    • Fecha de edición: 2006

    pvp.36,15 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Morritt (marketing, management, and ethics, Touro College South, Miami Beach, Florida) introduces hospitality students and managers to segmentation--the process of classifying customers and prospects into groups with similar needs and purchasing behavior-- emphasizing methods that ...