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Morritt, Ron

Libros de: Morritt, Ron

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  • Segmentation Strategies For Hospitality Managers: Target Marketing For Competitive Advantage

    Segmentation Strategies For Hospitality Managers: Target Marketing For Competitive Advantage

    Morritt, Ron

    International Business Press (2006)

    valoración

    • EAN: 9780789022172
    • Páginas: 236
    • Fecha de edición: 2006

    pvp.36,15 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Morritt (marketing, management, and ethics, Touro College South, Miami Beach, Florida) introduces hospitality students and managers to segmentation--the process of classifying customers and prospects into groups with similar needs and purchasing behavior-- emphasizing methods that ...