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Malhotra, Naresh
Libros de: Malhotra, Naresh
Mostrando 6 libros encontrados. (1 páginas).
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Marketing Research "Applied Insight"
Birks, David F. Malhotra, Naresh Nuna, Daniel
Prentice-Hall International Ed (2020)
- EAN: 9781292308722
- Páginas: 951
- Fecha de edición: 2020
pvp.86,50 €
Sin Stock. Posibilidad entre 11 y 20 dias
Understand theory and application of marketing research in a European context
Marketing Research: Applied Insight, 6th Edition, by Nunan, Birks and Malhotra is the leading marketing research text focused on ... -
Marketing Research "An Applied Orientation"
Malhotra, Naresh
Prentice-Hall International Ed (2019)
- EAN: 9781292265636
- Páginas: 890
- Fecha de edición: 2019
pvp.89,50 €
Sin Stock. Posibilidad entre 11 y 20 dias
For undergraduate and graduate courses in marketing research.
With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step ... -
Essentials of Marketing Research "A Hands-On Orientation"
Malhotra, Naresh
Prentice-Hall International Ed (2014)
- EAN: 9781292060163
- Páginas: 468
- Fecha de edición: 2014
pvp.71,97 €
Sin Stock. Posibilidad entre 11 y 20 dias
For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing research Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a ...
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Investigación de mercados "Conceptos esenciales"
Malhotra, Naresh
Pearson Educación (2016)
- EAN: 9786073235600
- Páginas: 432
- Fecha de edición: 2016
pvp.26,45 €
En stock
Este libro presenta las nociones de la investigación de mercados de una manera clara, concisa y fundamental.
La obra está organizada en tres partes, de acuerdo con el marco de seis pasos para ... -
Marketing Research "An Applied Approach"
Birks, David F. Malhotra, Naresh Wills, Peter
Prentice-Hall International Ed (2012)
- EAN: 9780273725855
- Páginas: 1064
- Fecha de edición: 2012
pvp.70,67 €
Sin Stock. Posibilidad entre 11 y 20 dias
Working as a marketing researcher is an intellectually stimulating, engaging and creative occupation. Malhotra and Birks have long been regarded as offering the most applied, comprehensive and authoritative commentary on European Marketing Research, helping students ...
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Marketing Research: An Applied Orientation With Spss
Malhotra, Naresh
Prentice-Hall International Ed (2003)
- EAN: 9780130337160
- Páginas: 864
- Fecha de edición: 2003
pvp.67,90 €
Sin Stock. Posibilidad entre 11 y 20 dias
Appropriate for both undergraduate and graduate courses in Marketing Research, this text presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from ...
