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Malaval, Philippe
Libros de: Malaval, Philippe
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Strategy And Management Of Industrial Brands: Business To Business Products And Services.
Malaval, Philippe
Kluwer Academic Publishers (2004)
- EAN: 9781402077531
- Páginas: 398
- Fecha de edición: 2004
pvp.57,20 €
Sin Stock. Posibilidad entre 11 y 20 dias
From a practical point of view, the aim of the book is to address the main concerns of managers: How to create and protect brands? What type of visual identity is appropriate? How to manage ...
