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Lindemann, Jan

Libros de: Lindemann, Jan

Mostrando 2 libros encontrados. (1 páginas).

  • The Economy Of Brands

    The Economy Of Brands

    Lindemann, Jan

    Palgrave (2010)

    valoración

    • EAN: 9780230232501
    • Páginas: 200
    • Fecha de edición: 2010

    pvp.32,85 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book ...

  • Brand Valuation: The Economy of Brands

    Brand Valuation: The Economy of Brands

    Lindemann, Jan

    Macmillan Publishers (2003)

    valoración

    • EAN: 9781403903563
    • Páginas: 200
    • Fecha de edición: 2003

    pvp.42,93 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The value of brands has become an important aspect of the valuation of companies and there have been a number of changes in the methods and application of brand valuation. This book, written by a ...