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Krieg, Peter C.

Libros de: Krieg, Peter C.

Mostrando 1 libros encontrados. (1 páginas).

  • Market New Products Successfully: Using Simulated Test Market Technology

    Market New Products Successfully: Using Simulated Test Market Technology

    Clancy, Kevin Krieg, Peter C. Mcgarry Wolf, Miriane

    Lexington (2006)

    valoración

    • EAN: 9780739111796
    • Páginas: 368
    • Fecha de edición: 2006

    pvp.47,30 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product or service. The book examines ...